Complete 12–Point On-Page SEO Checklist For Website Image Optimization

Images optimization is a vital criterion in SEO for the webpage to earn a good ranking on the search results page.?A 12-point checklist is a better guide.??

By defining Image Optimization in the introduction, we shall go into depth about the 12-point checklist. So, what is image optimization? Image optimization means the process of editing visuals with reference to their format, size and resolution for meeting a set of standards. Image optimization in SEO constitutes sufficient additional information to the search engine crawlers for them to identify the context and rank it much higher to attain better visibility.

But what about the amount of traffic image search generated? As per Google, it is an undisclosed number. Nevertheless, image optimization is confirmed for giving numerous opportunities for attracting visitors to the website.

How Website Images and SEO Are Connected?

Properly optimized images turn into the most powerful assets of search engine optimization strategy.?Relevant, unique and optimized images help websites achieve a better rank in Google Images search results. The search engine crawlers better identify the web page's elements and understand its published contents clearly. Even the right website image optimization techniques for SEO enable the websites to create rich snippets in Google Search Results. It means a website's online visibility and rankings are bound to maximize when image SEO is done right. At the same time, different aspects of page experience improve, which include speed, accessibility and performance. All these factors combine together and function for increasing and retaining organic traffic.

Now, let us come to the core. We shall cover how to build an extensive on-page SEO checklist for website image optimization.

1. Adequately Naming the Images

Since the images need context, so they have to be simply assigned suitable names for successfully establishing them. Descriptive keyword phrases, but not excessive words, are preferred. Three to five words and separating them with dashes is just sufficient.

2. Providing Detailed Image Alt Text Attributes Supported With Proper Keywords

Alt texts in images are much useful. Alt attributes serve as the substitute for the incorrectly loading images because of connectivity issues. At the same time, it helps Google rankings to contain Alt text ready for the audiences. Using 10 to 15 words is just sufficient for conveying the image and highlighting the important features, with no space being redundant.

3. Image Placement as the Main Focus

For the search engines to notice a particular image, it should be placed near the top of the main content. A descriptive, meaningful image title, file name, caption and alt text pays a role here.

4. Creating Proper and Relevant Anchor Texts

Including the anchor texts points to the very image in the body text. Through phrases like "Check out the latest deals" or "view our new collection", the visitors are better guided to clicking on the objects targeted. Even these lines help the search engines to efficiently find the products.

5. Efficiently Using the Naming Conventions

Naming conventions are used for standardizing files, assets and related contents for organization and convenience. Sometimes, the image names should begin with numbers or characters which are always not intuitive. At first, it might seem awkward, still, the remaining image names can be used for images to attain better optimization.

6. Crafting Image Titles

Hovering over an image help in making the image titles visible. These titles are ideal for user engagements and in turn for improving search engine optimization. Through an implemented call to action like “Subscribe Now” or “Buy Now”, the title can generate the desired results.

7. Adding Captions

Captions share distinct differences with Image Names, Alt Attributes and Image Titles. By default, they are visible on a webpage. They load together with the remaining texts. Same keywords appearing in the image name or alt text can be used. SEO improves when things are mixed up with unique keywords.

8. Bidding Goodbye To Abbreviations

Abbreviating keywords in keywords, titles and names hamper the results at the end. Obscure acronyms and abbreviations are too improper. Just to keep the characters at a minimum, abbreviating will never help. Spelling out the relevant words which indeed matter, goes a long way in maximizing SEO opportunities.

9. Boosting Website Loading Speed With Image Compression

Web pages, now are bigger and contain a lot of content. So, it calls for reducing the image sizes so they load sooner. Hence, Adobe Photoshop or PicMonkey with "Save for Web" features prove much beneficial in this regard. Now to get the task completed, the desktop apps like ImageAlpha and JPEGmini along with online apps like TinyPNG and Kraken.io should be used. For WordPress, the ideal image compression tool is WP.Smushlt.

10. Value Consistent Naming Along With Productivity Sensitivity

Using multiple names for a single image spells disaster while creating web content. If it is done, the images are likely to vanish mysteriously from the other live pages. Until late, the images will even go unnoticed. So, going by a single name per image and keeping everything organized proves to be a rewarding step in the end.

11. Condensing and Combining Non-Essential Image Elements

Images need names indicating size and dimensions, which include “sm” for “small”, or else 300x450 for resolution. Look into these mentions for better paring things down –

??? computer-photo-app-300x450-sm.jpg is incompletely optimized

??? computer-photo-app-300450sm.jpg is worthwhile.

Here, it is clear that giving up on "x" and the dash helps to obtain a better output, as the aim is not ranking for the image size. This structure is highly important for serving your purposes.

12. Optimizing Images For SEO and To Benefit Website Content

Images have an optimal role in the webpage's composite SEO value. Elements like headline, internal and external links and SEO page title contribute to the proper performance of a website as a whole as well as of some of its parts. Here, Image optimization is equally included, since it can bolster the website's ranking among the competition.

The on-page SEO checklist of website image optimization is composed of several elements, starting from alt text, captions, and file size to Open Graph Tags and structured data. Images with innumerable embedded texts should be discarded. Creating an XML sitemap comprising all website images is a fruitful step to follow.