Competitors watch “RETAIL”

Competitors watch “RETAIL”

Knowing just how well your competitors are enticing customers to their locations, or how particular marketing activity is driving customers into the store, may not sound “British”; but it is necessary.

Over the past two years, we have been working with a number of car brands across the globe, to better understand the footfall levels that competitor show-rooms are attracting. i.e., each time a new vehicle or new campaign is launched.

This information has been seen to be key to both established and newly evolving brands alike. One clear indication we provide allows our clients to understand what the end-user customer is looking for, in both the now and the near future.

We have now extended this powerful tool to high street retail; clients include leading fast-food brands like the McDonald's franchises and big-box clothing retailers.

The solution does not require any hardware infrastructure, is a truly global solution, and is completely anonymous. Live data is delivered via an online portal.

Why engage with us? Competitor watch provides

·????????The knowing of how a prime location store performs against a secondary one

·????????Understand what campaigns work well for your competitors and which ones don’t

·????????Know what marketing activities work well or don’t for your own store locations

·????????Understand the footfall peel off from street into your store or a competitors

·????????Know quickly when trends begin to change, be ahead of the curve.

·????????Have concise data when negotiating lease terms on both new and existing locations

·????????Have the ability to research new locations before committing

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European offices:?CountWise; Beckerings Business Park, The Beckerings Park Estate, Lidlington, Bedfordshire, MK43 0RD

Tel: +44 (0)1525 288601?www.countwise.co.uk

#business #marketing #data #research #infrastructure #hardware #change #clothing #food Philip Tomlin Brett Hellyer Jason Farrell