Competitors Can’t Help But Copy Us

"Innovation distinguishes between a leader and a follower." — Steve Jobs

At BloomNation, innovation isn’t just a part of what we do—it’s who we are. From the very beginning, our mission has been to transform the floral industry and empower local florists to thrive independently. Our competitors have noticed. Over the years, they’ve tried to replicate the unique features and services we’ve pioneered. But the reason they follow is simple: we lead.

We Eliminated “Order Gathering”?

Before we launched BloomNation in 2011, the floral industry was controlled by large wire services like Teleflora, 1-800-Flowers, and BloomNet. These companies took control away from florists, blocking them from communicating directly with their customers and charging hefty commissions that left local businesses struggling to stay profitable.

We said “no more” and introduced a platform that connects florists directly with their customers. No middleman, no high commissions, and no hidden fees—just florists, customers, and a platform designed to help businesses thrive. It was a breakthrough that competitors are still scrambling to imitate.

We also introduced faster, more transparent payments. Florists using our platform receive their funds daily, a stark contrast to the outdated monthly or bi-weekly payments many were accustomed to. This gives our florists the flexibility and cash flow they need to operate smoothly.

We Made Florist Websites Stand Out

At BloomNation, we understand that no two florists are alike, and their websites shouldn’t be either. That’s why we were the first to introduce fully customizable websites, allowing florists to showcase their individual styles and personalities.

We were also the first to integrate BloomSnap, a feature that allows florists to send customers a photo of the actual arrangement before it’s delivered. This simple idea builds trust and transparency, something no other platform offered before.

Additionally, we pioneered the use of real verified customer reviews on florists’ websites. In an industry where trust drives purchasing decisions, these authentic reviews create credibility that sets our florists apart.?

We Focused on SEO to Drive More Traffic

A beautiful website is just the beginning. What sets us apart is our commitment to helping florists get found. We were the first in the industry to implement advanced SEO (Search Engine Optimization) strategies tailored specifically for local florists. These strategies have been a game-changer, driving more traffic to our florists’ websites and increasing their sales.

While others have tried to copy our approach, they can’t replicate the attention to detail and ongoing refinement that make our SEO efforts so successful.

We Made Email Marketing Work

We didn’t stop at websites and SEO. Understanding that busy florists don’t always have time to create email campaigns, we were the first to offer personalized, automated email marketing services designed specifically for them. This service not only saves time but also helps florists build customer loyalty and drive repeat business—all included for our partner florists.

Our email marketing tools continue to evolve, just like the needs of the florists we support. And despite competitors' attempts to replicate our offering, our service remains unmatched in its effectiveness.

Leadership That Cares

What really sets BloomNation apart is the hands-on leadership of our original co-founders, COO Gregg Weisstein and CEO Farbod Shoraka. Unlike many companies where leadership is removed from daily operations, Gregg and Farbod are deeply involved in everyday decisions and strategy. Both Gregg and Farbod also regularly conduct training for florists, providing updates on our platform’s latest features and sharing their expertise.

They personally speak with florists daily, understanding their frustrations, their desires, and what will help them succeed. This hands-on approach allows us to make informed decisions that directly benefit our partners. It’s this personal connection that helps us stay ahead and continuously innovate.

Why Imitation Won’t Slow Us Down

We often hear that imitation is the sincerest form of flattery, and we couldn’t agree more. When competitors try to copy our designs, strategies, and services, it only reinforces our role as leaders in the industry. But while they’re trying to catch up, we’re already focused on what’s next.

At BloomNation, innovation comes from listening to our florists. By staying close to them and acting on their feedback, we’re able to provide cutting-edge solutions tailored to their needs. Our recently upgraded Point of Sale system is just one example of how we continue to push forward. We’re also expanding services like reputation management, on-demand financing, and business insurance because we know running a successful floral business takes more than just selling beautiful arrangements.

Proven Results

The numbers speak for themselves: over 3,500 florists across the U.S. and Canada use our platform, and 97 percent of them stay with us year after year. Most of our florists see their online revenue grow by as much as 40 percent.

But beyond the numbers, it’s the innovations we’ve pioneered that make us stand out. We introduced BloomSnap, which allows florists to send photos of completed arrangements to customers, enhancing trust and transparency in the process. We were also the first to add real verified customer reviews to florists’ websites, helping them build credibility and trust with potential buyers. These features, along with our continuous improvements, ensure our florists are always ahead of the competition.

As Matt Davis, one of our partner florists in Indiana, recently said:

"I just logged into the dashboard and saw there was a new feature rolled out for zone-based delivery fees. This is something we asked for quite a while ago, and once again, the BloomNation team delivers. Since we joined in 2021, this platform has improved by leaps and bounds, and they are continuously improving all the time. Thank you, Farbod Shoraka & team. Your commitment to helping partner florists is unmatched."

Ready to Join the Leaders?

The reason competitors can’t help but copy us is simple: we’re always a step ahead. But no one can replicate the relationship we’ve built with our florists. Our focus has always been on helping local businesses thrive through innovation, support, and collaboration.

If you’re ready to grow your business with a platform that truly understands your needs, join BloomNation today. When you partner with us, you’re not just joining a platform; you’re becoming a part of innovation that’s reshaping the floral industry for the better.?

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