Competitor Analysis

When is this framework used?

Before you enter a market or reposition a product.

Who is this framework for?

This framework is for companies of all sizes to understand the strength and weaknesses of the market in comparison to your product and find a gap in the market.

Why do you need this framework?

It will help you recognise how you can enhance your own business strategy within the market.

How do you use this framework?

1. Take 3 or 4 competitors and create a column
2. Create rows with features along with your features
3. Cross-check the feature with the respective competitor and understand their strengths & weaknesses.
4. Determine your advantage.

The Competitor analysis framework is used by businesses to research & evaluate competitors. This allows you to identify trends and find areas of growth for your company.