Competitive edge edition
The Dubs Agency
The Dubs is the digital marketing and media agency for the finance sector globally.
Gaining a competitive edge in finance marketing demands innovation. This edition of The Financial Marketer unpacks how a South Korean asset manager built a global ETF brand, the power of ESG storytelling, and why relevance trumps volume in advertising. Plus, strategies to engage diverse audiences and drive long-term loyalty.
Articles:
How a South Korean asset manager took on the investment giants to create a global ETF brand.
Discover how leading finance brands are utilising ESG as a storytelling tool that drives engagement, trust, and competitive advantage.
Finance brands, including superannuation funds, can use personalised, omnichannel strategies to engage diverse audiences and drive long-term satisfaction.
40% of consumers say they’d be more loyal to brands that have fewer, but more relevant ads. Native advertising can help. So, how can your finance brand get it right?
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Financial Marketer is the industry publication for the global finance sector.