Competitive Analysis Toolkit

Many organizations know that a regular competitive analysis is an important part of good product strategy?but?they don't have the time or resources to spend on it. The good news is that with just a little discipline, regular competitive?assessment?does not have to be onerous.?

Vecteris can help you map the competitive landscape for new product ideas, identify white space and determine how to effectively compete.?Here are some tools for you and your team to use to help you quickly monitor and analyze competitor actions:

1. Competitor Research Checklist: A list of common things we look for when researching competitors. Having a checklist of research initiatives helps enrich your research efforts and makes for less rework.
2. Competitor Comparison Grid: Comparing your competitors helps you understand their strengths and weaknesses, in turn helping you identify the gap in the market.
3. Competitive Analysis Template: A full competitive analysis helps you gain a deeper understanding of the competitive landscape and uncover key customer needs, effectively equipping you with relevant market and customer insights to most effectively solve your customer's urgent and expensive problem.??

Contact us?to learn more or get help as you begin to identify your competitive landscape.

P.S.?To learn more about using a competitive analysis, check out this blog:?In a Crisis, Use Lean Competitive Analysis