Competing with AI? Why it’s not as bad as you think

The recent Artificial Intelligence Safety Summit in the UK sparked plenty of debate around the promise and perils of Frontier AI.

While it holds the potential to accelerate scientific breakthroughs and business innovations, concerns remain about its misuse in warfare or its impact on human jobs. As PR professionals, how should we view this technology – as a friend or foe??

There’s no denying AI already aids many facets of public relations. Content creation, sentiment analysis, predictive analytics – AI lends us in PR an extra hand. But moving forward, will we be in direct competition with AI systems? Can they brainstorm creative campaigns as we do, plan strategically, and even have better relationships with our clients? The fear is that skills we once thought were our exclusive domain, AI could replicate.

Read more here.

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