Compelling story-telling

It is funny how story telling existed for centuries. At the time where oral tradition was the norm, knowledge was passed on with anecdotes, myths, stories and parables, as exemplified by the world scriptures themselves. Simply because a theory can be better understood in the form of a chronicle and customised to the socio-cultural background and context. It also comes down to the childlike mind who entertains and gets a clearer grasp of the story narrative than mere conceptual terms. And in terms of mindset and brain memory, an anecdote is easily remembered. Whoever experienced parenthood also knows how the storybook is still an unescapable aspect of bedtime routine!

There is a common framework in a story that typically leads to a problem solving or constructive result: some type of moral, lesson, wisdom, transformation, win, hero, achievement, etc. In the case of scriptural parables, it relates to understanding examples in alignment with the day-to-day life, then and now.

In business, the sales negotiation is enhanced with story telling to make it relatable the customer. In marketing, story telling is a personalised element infused to branding. In education, stories are ever present for the sake of understanding an idea, theme or topic and extracting a meaning out of it.

Thus, the story narrative is a way of personifying and making the conceptual more relatable to the audience.