Emphasizing that an EMR solutions company is based on HL7 FHIR is crucial for several reasons, particularly from a business perspective. Here are the key points highlighting its importance:
- Interoperability Assurance: FHIR is designed to facilitate seamless data exchange between various healthcare systems. By stating that their solutions are built on FHIR, companies reassure potential clients about their capability to share and integrate patient data effectively, which is a primary concern in healthcare today.
- Regulatory Compliance: Many regions are increasingly mandating the use of FHIR for health data exchange. By adopting FHIR, EMR solutions can demonstrate compliance with current and future regulations, making them more appealing to organizations looking to avoid legal pitfalls.
- Market Familiarity: FHIR is an open standard that many healthcare organizations are already familiar with. This familiarity can serve as a strong conversation starter and marketing tool, making it easier for sales teams to engage potential customers.
- Enhanced Sales Potential: Highlighting FHIR in marketing materials can boost the confidence of sales teams by equipping them with a solid foundation to address customer concerns about interoperability and data sharing.
- Strengthened Data Models: Companies that base their solutions on FHIR can leverage National Implementation Guides, which enhance the robustness of their data models by incorporating best practices from across the industry.
- Accessibility for Non-Experts: FHIR’s design makes it more accessible than older standards like HL7 v2, particularly for teams without deep healthcare IT backgrounds. This lowers the barrier to entry for organizations looking to adopt advanced health information technologies.
- Community Engagement: By adopting and promoting FHIR, companies can position themselves as leaders in the healthcare technology community, encouraging collaboration and innovation within the sector.
From a business standpoint, promoting FHIR as part of an EMR solution is beneficial because:
- Easier Sales Conversations: As noted, saying "We’re using FHIR" simplifies discussions about data exchange capabilities and interoperability, making it easier for potential clients to understand the value proposition.
- Growing Demand: The increasing importance of health data interoperability means that solutions based on FHIR are likely to be in higher demand as healthcare organizations seek efficient ways to manage and share information15.
- Competitive Advantage: As more organizations recognize the benefits of FHIR, those that adopt it early will have a competitive edge in the marketplace, positioning themselves as forward-thinking providers of healthcare technology solutions.
Mentioning HL7 FHIR not only enhances credibility but also aligns EMR solutions with current market needs and regulatory requirements, ultimately leading to better business outcomes.
