Compelling Creative Starts With EPiQ

Ask anyone on our team what it takes to make compelling creative, and they’ll tell you this: ads that have the power to stop you in your tracks don’t happen by accident. Rather, they’re incredibly purposeful—rooted in precise research and backed by consumer insights.?

These days, with every brand vying for your attention on nearly every platform, churning out ads your audience might connect with just isn’t an option. That’s why we’re committed to developing thoughtful, strategically targeted solutions using EPiQ.?

Anchoring the entire creative process in primary research and data analysis, EPiQ helps our Creative Insights team capture consumer insights and refine concepts before they ever hit the market. Plus? It helps us work faster and smarter in a landscape that can only be described as fickle.?

Consider the recent pandemic. When COVID-19 hit, brands everywhere had to evolve almost immediately in order to stay relevant. Where some companies struggled to adapt, we were able to help clients pivot right away by leveraging real-time consumer insights.

“For the vast majority of brands, hitting the market early won’t pay and being late is deadly,” said Chris Plating, our Chief Strategy Officer. “That means we’ve got to get to insights in the moment and be willing to let them go when that moment passes. Such a realization—driven by our clients’ needs and enthusiasm—is what led to EPiQ, and has changed our creative approach,” he added. “Now, from initial brief development to production to connections planning and media placement, we’re able to infuse the consumer voice into every single aspect of what we do.”?

The current landscape is proof that one-off research projects can’t deliver on creative outputs that really meet demands, because demands are constantly changing. We understand just how critical it is for research and the creative approach to exist simultaneously. That’s why we offer EPiQ not just as an essential perk to current clients, but as a creative consultancy for new partners, too—and why we made Sheniqua Little VP, Director of Creative Insights.

Between her Ph.D. in Marketing with a concentration in Consumer Behavior and her some 20 years of experience growing brands for a range of companies—including renowned CPG companies like Kraft Foods and Frito Lay—Sheniqua knows how to harness the power of research to drive business results. She also boasts an entrepreneurial spirit that stems from paving new paths wherever she goes, which will benefit our organization, and so many others, in immeasurable ways.?

When asked what she’s most eager to accomplish in her new role, she said it all comes down to results.

“Compelling research results fuel dynamic strategy and creative,” Sheniqua said. “I’m really looking forward to building and refining our research services—and ultimately, giving both our clients and our agency an undeniably competitive edge.”

“At the end of the day,” she explained, “EPiQ is helping brands everywhere break free from the ever-growing cloud of competitors—and the ineffective research keeping them there.”

Safe to say Sheniqua is on to something.?

Ready to UnThink Everything??Send us an inquiry today?and connect with us on?LinkedIn,?Instagram,?Facebook?and?Twitter.