Compass Marketing Insights | Time to Maximize Your Brand

Greetings,

Take time to critically assess your biggest asset. Your Brand. That's because strong brands drive superior shareholder returns.

Building a strong brand starts with knowing what you stand for. It begins with defining a purpose for your brand and then sticking to it in thought, word and deed. This is essentially the brand’s reason for being in this world, beyond making money. It is what motivates everyone who touches the brand.

Knowing how your brand is coherent, relevant, meaningful, distinct, and memorable will provide the foundation for becoming a strong brand and achieving superior growth consistently over time. If you are starting this journey or need some guidance along the path, let's talk.

Curious to learn more? Check out this article.

Taking a Fresh Look: Is Now a Good Time To Reposition Your Brand?

How brand positioning can put your brand on a pathway to growth. Read more...

Get To Know Your Brand Lover

What Magic Mike and Dunkin Donuts can tell us about Consumer Targeting. Read more...

Compass Conversation

This year, on March 8th, we celebrated International Women's Day (IWD). Over the years, we've sat down with women leaders in health and wellness who have shared with us their insights and experiences. In honor of IWD, we'd like to highlight four of these women who are changing the scope of health and wellness: Megan Bozzuto, Margaret Safford, Gitti Crowley, and Lydia Zeller.