A comparison of programmatic advertising and Palmstore

Programmatic advertising has become an important part of the work of marketers: Spending on programmatic ads amounted to 155 billion US dollars in 2021. Additionally, 75 percent of top marketers allocate some of their video spend to programmatic advertising. While there are clear advantages to this advertising method, it's important to identify the weaknesses of programmatic advertising and determine if there isn't a better option.

What is programmatic advertising?

Programmatic advertising is an automated process that buys and sells advertising space based on bids and set parameters. This process uses data and algorithms to deliver targeted advertising. Before this process, the sale of advertising space was still handled manually and took up a lot of time and attention from the marketer. Multiple requests for quotations, constant communication and manual orders were unavoidable. The ads were bought in bulk and the advertiser had little control over ad placement. Programmatic media now optimizes the workflow of a marketer and offers the advertiser clear advantages.

Programmatic advertising: how it works

There are three types of programmatic media buying. One type is Real-Time Bidding (RTB) or "Open Auction". This is where inventory prices are set in a real-time auction. This cost-effective way of bidding is open to all advertisers and publishers. It is used for purchasing media with large audiences. There are also Private Marketplaces (PMP), which are restricted auctions that only invited advertisers can access. The third option is for publishers to bypass auctions altogether and sell their inventory to advertisers at a fixed price per thousand (CPM). This is called Programmatic Direct.

Does programmatic advertising live up to the reputation?

Despite the benefits, there are still significant problems with programmatic advertising when it comes to ad fraud. Ad fraud is a common problem for advertisers, and programmatic advertising doesn't give them the peace of mind they need to know they're getting what they paid for. Here, working with mobile OEMs (original equipment manufactures) such as Palmstor offers a unique solution for advertisers: Palmstore are the best and only fraud-free environments where you can directly and in works extensively.

What is Palmstore?

Palmstore is a world fastest emerging free mobile utility app that allows you to download apps easily on your device. Similar to Google Play, Aurora Store, and TAP TAP, this is an app store that offers free apps under different categories. Not only that, but it also offers movies, music, and e-books just like how other similar programs do. As a global app distribution platform, it covers a wide range of categories that you can choose from—as well as a varied collection of downloadable media. ?Easy to navigate ?Mostly offers free apps ?Has other handy tools ?No 1 emerging app store of the world

What are the key benefits of mobile Palmstore?

There are five key benefits of advertising through mobile Palmstore.

1. Palmstore enable mobile marketers to grow their business by reaching untapped audiences and new marketers - making it easier and faster to achieve growth goals.

2. Palmstore offer high user acquisition at a lower CPI (click per install). This helps to meet acquisition targets and improve ROAS.

3. Advertisers can build trust with audiences by associating with Palmstore that users are already brand loyal to.

4. App developers can reduce their dependency on Google Play and the Apple Store through their presence in various app stores and achieve maximum reach.

5. The most important point: when distinguishing between Palmstore and programmatic media buying - Palmstore offer a fraud-proof environment. This is because there are no additional layers between budget holder and Palmstore that could manipulate the advertising units. Reach advertising is fully controlled by the Palmstore. When it comes to ad unit design, Palmstore know that ad spend can only be maximized when post-impression, click and install metrics are also taken into account.

Programmatic media buying helps advertisers use automation to their advantage. But there are still significant flaws in this process. Working with global, Palmstore offers an alternative that is fraud-free and more transparent - while providing access to large, untapped audiences at a low CPI (click per install).