Compare Mailchimp to Infusionsoft

Many businesses compare Mailchimp with Infusionsoft, but that is like comparing bananas to peanuts – how can you choose which one is better when they don’t offer the same thing?

Basically Mailchimp is an email-marketing program with basic built-in database functionality. Infusionsoft, on the other hand, is a one-stop Client Relationship Management (CRM) system. Essentially it is a complete small business software platform that is designed to become the superbrain of your business.

Infusionsoft has an email-marketing component just like Mailchimp – which perhaps is why they are often compared – but it delivers so much more. If you are to choose between Mailchimp and Infusionsoft, what you should look at is not what the software does but what your business needs in order to grow.

Before you make a choice between Mailchimp and Infusionsoft, take a look at your business and see where it’s at in terms of growth and where do you want to take it. Are you a small or medium-sized business? If your client database is under 2000 customers, consider yourself to be on the small side. What kind of investment can you make at this time when it comes to sales and marketing? What are your current business needs? What do you hope your new system can do? Then, where do you want your business to grow? Do you want to expand your sales and marketing program? Now that you have a picture of where you are and where you want to go, you can start to look at what Mailchimp and Infusionsoft can bring to your business.