The Company One-Pager: Your Digital Welcome Mat

When launching your company and seeking to make a strong impression, having the right marketing materials is crucial. While the specific requirements may vary depending on your product, service, and target market, there is one piece that all startups need… the company one-pager.

The one-pager, as the name suggests, is a concise single sheet of paper that summarizes all the essential information your potential customers need to make a decision… and that decision is whether to spend more time with you or not. ?That’s why the ultimate goal of this document is to grab attention entice prospects or partners to invest valuable time to learn more about your offering.

Key Elements of a One-Pager

The core elements that every company one-pager must contain are the following:

• The Problem you solve (…and for which customers)
• Solution – how your product or service solves the problem, focusing on key features.
• Benefits – the specific advantages customers will attain from using your product.
• Unique Selling Proposition – why your product is better than alternatives
• Differentiators – the unique qualities and strengths of your company that make it stand out in the market.

Make an Impact: Invest in Visuals and Design

A well-designed one-pager instantly captures attention and conveys information effectively. To make your one-pager visually appealing and compelling, make sure to take advantage of the following tips:

• Invest in design – People crave instant information, so ensure your one-pager uses an attractive layout and incorporates graphics that engage your audience
• Optimize for readability – Avoid the temptation to cram excessive details onto the page. Instead, leave sufficient white space for a clean and visually pleasing layout. Remember, less is more.
• Adopt the Rule of Three – When describing your product, focus on three key features and three benefits. The human mind is naturally inclined to remember information presented in groups of three, so choose these elements wisely.

While it is prudent to invest in messaging and text, don’t overdo it. Like all your future materials, the one pager is not set in stone. It is a tool that constantly needs to be updated based on feedback from customers… And on that note, to foster continuous improvement, adopt the following practices:

• Seek feedback from your prospects to identify what resonates and what falls flat. Incorporate valuable insights and update your one-pager accordingly.
• Reinforce effective messages and build upon the elements that receive positive feedback. This iterative approach will help sharpen your document’s effectiveness over time.

Finally, distribute your one pager as a website page so you can measure engagement. Tools like Hotjar provide feedback how people interact with your content, allowing you to measure engagement and optimize accordingly.

To get started, click here to request a one-pager template. And stay tuned for more tips.