COMPANY CREDITS IMPROVED DIGITAL SERVICES FOR SALES INCREASE

Irish based company, Primark, have been investing in bringing its website and digital services up to speed and are reporting an increase in the brand’s sales by 11%. Primark has taken a test and learn approach to updating their website and other digital services, which has led to a lengthy updating process. But they claim that by the time they are done, their digital services will be as good as anyones. Click here to read about what exactly they did and how big the payoff is.

OTHER NEWS

3 AI GROWTH AREAS FOR 2024

AI has firmly established it`s place in the marketing field. However, many researchers have admitted that we have only scratched the surface of what AI is truly capable of. Going into 2024, let's look at three ways in which AI can grow so that you can start thinking of how you can use it to your advantage in the new year. Click here to read more.

J COLE GETS FIRST NUMBER 1 SONG

JJ Cole recently got his first billboard number 1 song, First Person Shooter, in which he collaborated with Drake. J Cole recently made an appearance on fellow rapper, Lil Yatchy`s, podcast where he described his first number 1 as “bittersweet” and attributed the record's success to his and Drake's audience still buying singles on iTunes. Watch a clip from the interview and read more here.

TOP POST OF THE WEEK

In our first featured LinkedIn post, this one displays the problems with knowing who has viewed your profile. Watch here.

This viral, relatable TikTok shows what it is like to go into a grocery store late at night as a girl. Watch here

This wholesome TikTok has gone viral showing off dad life and the perks of multitasking. This video, which has gone viral on almost every platform, I'm sure is giving dads everywhere inspiration. Watch here

FFB Newsalert

Recently, our client Trillfit was featured in a Boston Globe article alongside our FFB C founder Curtis Charles. Check out what was said!

This last week, FFB C team member Justin went down to sunny Austin, Texas for the annual AfroTech conference. Over the 5 day conference, Justin connected with 25,000 like minded individuals and 170 corporate and enterprise partners from the tech world, heard talks and gained insight from industry professionals and explored the beautiful city of Austin! Stay tuned for more!

TOP SONGS OF THE WEEK

• Golden Child → Alicia Keys: R&B star Alicia Keys is celebrating the 20th anniversary of her 2003 album, the diary of alicia keys. This project will feature re released versions of previous songs, as well as brand new songs that have never been heard before, the first of these being Golden Child, which gives Alicia Keys fans more of the same beautiful R&B sound.
• AT THE PARTY → Kid Cudi ft. Pharrell Williams and Travis Scott: Kid Cudi has teamed up with world renown producer, Pharrell, and superstar rapper Travis Scott for his new track AT THE PARTY. As you can probably tell from the artist on the track, this is a good track for going out or working out. Give it a listen.
• Royal Hand → The Alchemist ft. Gangrene: Finally, award winning producer The Alchemist has released his own project. This project features artists like Action Bronson and Conway the Machine, but my favorite track would have to be Royal Hand featuring the rap group Gangrene, which consists of The Alchemist himself and rapper Oh No. Be sure to check it out.