Customer community channels x connections x content=Cash

Here are some basics of how to be a compensated connector. The formula for your go to market strategy success is customer community channels x connections x content=cash. It applies to for-profit , not for profit and your personal brand.

COMMUNITY

Here are 6 Reasons Why Community Is the Most Important Part of Your Product Your biggest value proposition comes from the people who evangelize your product.

CONNECTIONS

Building and managing your social network, both face to face and online, is a core entrepreneurial competence. It should also be a personal care competence.

There are many reasons why a robust internal and external network will help you achieve your personal and professional goals and?should be part of your personal business model canvas.

Information rheology is the study of how information passes from the sender to the receiver, the resistance to that flow, and how to address it.

The concept applies also to how products and services flow from one place in the world to another.

CONTENT

Sick care content marketers will tell you it really is not that hard for doctors to create a blog that has impact. I disagree. It is very hard. But, the hardest part is?getting into the habit?of writing every day?by overcoming your fear of public writing.

Here's a trick to make you more productive.?Here is?how writing can help you heal from trauma.

Here are 500 words on how to write 500 words a day.

CASH

Perhaps one of the most common questions asked by doctors exploring or negotiating side gigs, like being a tech CMO, advisor or consultant, is, "How much should I charge?"

In fact, you should expand the question from "how much" to include "how", "how long" and "when" as well.

Do you know how much to charge for your SasS product?

Here are things to consider that will inform your decision

Follow the formula and take it to the bank.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs on Substack