Community Recap: LinkedIn vs Reality, ABM in APAC, TikTok for B2B? (and a bunch of jobs)

This is a recap that usually goes just to the members of our slack team, but lately there's been so many great jobs and conversations lately that it felt wrong to not share more publicly.

Here we go:

?? First -- some highlights from our #jobs channel:

• Ahrefs ?? Digital Advertising and PPC Ads specialist. You'd get to work with world-class content marketer Tim Soulo and rest of the stellar Ahrefs marketing team.
• Xero ?? Digital Growth Manager, Asia. Join Tessa Khoo and the Xero crew as they build one of the biggest homegrown saas companies in APAC.
• Circles Life ?? Digital Marketing Lead. Work with Delbert Ty! (you can check out his AMA here).
• Pomelo ?? Director of Performance Marketing. Join Jean Thomas and co as Pomelo builds an ecommerce fashion powerhouse in Bangkok.
• Botify ?? Sales Director, SEA. Here's one for your friends in Sales :-) Thanks Martin Pasquier for the share.

?? Next -- highlights of some great convos:

How do you manage your time?

Something we can all relate to. My takeaways from this thread: value prioritization over calendar efficiency, default to "no", learn to timebox, and understand the maker vs manager schedule. If you're in our Slack team, here's the link to the thread.

How do you do team building when you're remote?

A quick convo inspired by this tweet. Fun idea: have everyone on your team take photos of their desk, then make a quiz game guessing who owns which desk. This convo also had another funny idea for surprise birthday parties. Link to slack.

TikTok for B2B?

This question has been popping up more and more in my B2B circles. TikTok is a no-brainer for B2C and ecommerce, but I haven't personally heard of anyone making it work for B2B on any ACV.

The summary of the thread is while there's some question marks around TikTok's targeting capability, with 240M MAU in the region, the reach is likely less of an issue. If anyone's had experience here, please comment below or DM me! Slack link.

Success with ABM in APAC

A problem most APAC B2B marketers can relate to: usually, ABM relies on having great data quality for targeting. But there aren't a lot of data providers that have high quality data across the region.

For now, mastering LinkedIn as a platform is probably your best bet for making an ABM strategy work in the region. Slack link.

?? Let's end with some chuckles:

Reality vs LinkedIn (h/t Neha)

B2B GTM is easy (h/t Kirill)

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If you're interested in joining the Slack team, click here.