Community Managers: What They Do & Skills They Must Develop
Maria-Mirabela Ganta
Online Marketing Expert at Socialinsider | ?? Host The Life of a Social Media Manager
A few weeks ago, I wrote an article about What skills a social media manager must develop, and now I want to focus my attention on community managers.
Social media has transformed the relationship between individuals and organization, so the community management role is now essential.?
Today you will discover:
? What is a community manager
??What a community manager does
??Skills you must develop
What is a community manager
In short...
A community manager acts as the liaison between an organization and its audience.?
They act as the brand's voice, tone, and moderator through community support, content distribution, and digital engagement to build brand presence and trust, both online and in-person.
A good community manager should know the entire organization: product development, organizational structure, leading competitors, brand voice, long-term strategies, needs, and the primary interests of consumers.
What a community manager does
One of the most everyday tasks they'll have is communicating with consumers on various platforms, including social media channels, forums, internal communities, etc.
They will also be responsible for complaints, claims, requests, and general concerns from the community.
The most common tasks a community manager has
Skills you must develop
Although it seems an easy job, being a community manager isn't only about managing a few profiles on Instagram, Facebook, Twitter, etc.?
It requires the knowledge of specific soft skills.
Whether dealing with a potential crisis, answering comments, or following a debate in an online group, communication will be essential.
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There are just so many different tasks.
Community managers have to plan out, develop, and implement strategies for each of the individual social platforms they wish to be active on. Being able to track everything is essential to getting work done.
For example, if they are responsible for a Facebook group, the main objective will be to create conversation in that group.
Community managers are often responsible for creating and uploading content to different platforms.
This will require you to get creative in coming up with new ideas for content such as infographics, short guides, and potentially videos that can be shared on Twitter, Instagram, Facebook, etc.
High-quality content can generate good engagement within the community.
In a social media group, you will run up against many different personalities, which can sometimes be challenging.
A skilled community manager is empathetic and can see the brand through the perspective of all the personalities in order to create messages that resonate with everyone.
At the beginning of this article, I said that a community manager must also create strategies for the brand.?
It's important to know what's working and what's not to know the next steps.
The only way to do that is to collect data that can help you analyze and manage progress. Having an analytical mind is essential in doing this job right.
To sun up, these are the main five skills you must develop as a community manager:
At the beginning of this year, I talked to Emma Hanevelt, the community manager at Grammarly, and here's what she told me about the skills a community manager must develop.
You can listen the complete podcast episode here - Emma Hanevelt, community manager at Grammarly.
It's important to remember that by building positive relationships with the members of your community, you're creating a respected and trustworthy brand perception.
Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
2 年All of these! Sometimes I am the police, other times a cheerleader. I am a therapist, teacher and manager. Community managers are the glue that holds communities together. They make - or break - a community!