Community Manager vs Social Media Manager What's the Difference?

The role of a community manager and a social media manager is becoming increasingly important in today's digital age. Both roles are highly focused on promoting and managing a company's online presence, but there are distinct differences in their responsibilities and duties.

A community manager is responsible for building and maintaining a positive relationship between the company and its customers. They do this by creating content, responding to questions, moderating comments, engaging with customers, and advocating for the company.

Social media managers, on the other hand, focus more on the promotion and growth of the company's social media channels. They create and curate content, measure the success of campaigns, monitor conversations, and maintain the company's online reputation.

Both roles are important for helping companies grow their online presence, but the community manager is the one who is more in tune with the customer base and thus has the ability to create a more meaningful relationship with customers. The social media manager is focused more on data-driven strategies and tactics for growing the company.

In conclusion, while there are some similarities between the roles of a community manager and a social media manager, there are definite differences in their responsibilities. Community managers are focused more on building relationships with customers, while social media managers are more focused on promoting and growing the company's social media channels.