Community-led GTM Strategy Sample

Here ye! Here ye! Tis the first of the month and vibes are high, my good people.

I hope that you all are having as productive a week as I am.

I've been super heads down and it's nice to come up for air now and then.

New month energy is always refreshing–it brings the excitement of a new start; so sending some of this energy your way.

Let's get to it.

Community-led GTM Strategy Sample

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#ICYMI: this morning I shared a sample Community-led GTM Strategy that I designed for one of my fractional clients.

This document is by NO means confidential so do not try and come for me.

It's a framework I designed. And it's meant to be shared.

To me, execution in GTM is way more important than a proposed structure.

That's why certain teams win over others.

The quality of implementation determines your potential success.

It's the nature of business. Don't shoot the messenger.

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Strategy Overview

To save you some time, here's the strategy outlined at a high level.

It is important to note that variations can (and should) be made based on product, timeline, focus, and resources.

?? Phase 1: GTM | Build the Foundation

URL Strategy (Months 1-8)

• Content Blitz
• Community Building and Engagement

IRL Strategy (Months 5-12)

• Geo-based Partner Activations
• Geo-based Community Activations

?? Phase 2: Build a team | Create Super Fans

In-house Hires (Months 6-12)

• Experts in Residence

External Referral Partners (Months 6-12)

• Incentive-based Channel Partnerships
• VIP Partner Network

?? Phase 3: Optimize | Create a Flywheel

Feedback loop: Double down on what works, and eliminate what doesn't

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We're here for a good time, not a long time so I'm gonna keep this short.

I hope that this template is helpful and always, I encourage you to ask questions!

Sending you love and wishing you a Happy Wednesday.

Peace and billions to you all–

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