A Community of Fitness Enthusiasts - Gym Shark

The $1.3B Athleisure Brand - Gym Shark has successfully created one of its kind strongest & largest communities of fitness enthusiasts. This decade-old sports brand was started by 19-year-old Ben Francis back in the year 2012. This wasn’t his first attempt, he had designed a couple of apps beforehand. It was in his seventh attempt that he created Gym Shark.

Initially, Gym Shark catered to fitness supplements. Observing the market and consumer demand, the brand moved on to men’s apparel. The brand’s target audience evolved from just men to women as well. This move strengthened and added to the brand’s community. Their blog - Gym Shark Central acts as a platform for their community to dive into the content created by themselves.

The blog is packed with all the health & fitness-related tips & tricks which is a mutual interest of all the community members. The brand uses user-generated content & consumer-inclusive marketing tactics which add value to the community they have built. Moving on, they connected with social media influencers which brought in engagement and audience.

Established back in the year 2012, the brand has risen into an unprecedented sports platform competing with giants like Nike & Adidas. The brand’s net worth is $1.3Billion surpasses major fashion giants. The brand’s flexibility & compatibility to user trends helped them make it big!