Community Engagement Videos

Have you ever wondered wanted to make some fun, engaging video content but don't know how it's going to fit in your marketing plan... or lack thereof?

We call this type of videos community engagement content and it fits in the second stage in the customer journey. These videos are usually fun to watch and often present some sort of valuable information to your target audience without trying to sell them on anything. The people you're aiming to reach with these videos are already aware of your brand but may not be ready to buy/engage and they aren't yet convinced that you are the best fit to solve their problem.

Take Heathcote Tourism and Development as an example. These tourism marketing superstars came to us wanting to increase the engagement they were getting amongst their community and elevate their reputation as a must-visit wine and beverage producing region.

Our solution was this series of 11 FAQ videos that were released on the Explore Heathcote Facebook page.

Videos like this are a no-brainer addition to an effective video strategy because they leverage your existing knowledge, they're super effective at encouraging interaction online and you can get weeks and weeks worth of content from one days shooting.

To check out the full series head over to our website. Hopefully your imagination is going wild with similar types of content you could make and how to make it work in your marketing plan.