The Community Built by Passion & Innovation
The 168-year-old French brand Louis Vuitton needs no introduction. Having tread a fine balance between tradition and innovation, LV has built a community of its own. Exemplary designs, exquisite craftsmanship speak for themselves.
Louis Vuitton began his career as a trunk maker when he was 16. The company started off in the year 1854. Napoleon Bonaparte's wife, Empress Eugénie de Montijo?was one of his initial clients. The finesse & quality of the products created a niche for the brand. LV created goods that were unique and the need of the hour.
The reason behind?LV’s success was the way people could connect. The trunks, boxes, or custom handbags were majorly made for aristocrats & royalty from around the world. LV catered to the elite class. The manufacturing process or choice of product was never determined by mass acceptance. The ideology was to care for the community that they had built.
The constant demand of Elite empowered the brand. Coco Chanel, Hélène Rochas, and many more sported LV luggage. It was just a matter of time,?soon LV became a status symbol. Their exclusivity kept the brand’s audience so deeply engaged.
In the year 1987, the renowned fashion house Louis Vuitton merged with the high-end wines and spirits company Mo?t Hennessy. Ever since LVMH has dominated the luxury market. This merger brought together two different communities with a taste for luxury. The conglomerate runs a monopoly aided by that community. LVMH controls around 60 subsidiaries that each manage a small number of prestigious brands
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As of today, we are looking at the world's most valuable luxury brand LVMH?which is valued at approximately $329 billion. LV built a cohesive community that people want to be a part of.
"Create a COMMUNITY so POWERFUL that generates a desire, a desire to be counted as one of it." - Growzilla
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