COMMUNITIES THAT UNDERSTAND CONSUMER PERSPECTIVE

The origin of the word ‘Compatibility’ can be traced to medieval Latin. It is derived from the word ‘compatibilis,’ which means to undergo something together. Across all walks of life, people are struggling to attain compatibility. Brands are also constantly vying for the attention of consumers so that they can be more attuned to their specific needs.

Brand Compatibility is an angle that cannot be ignored as the PROBLEM OF PLENTY faces us all. Each time we stream Netflix, we have multiple options to choose from. This is also applicable to all those who rummage through the supermarket shelves in search of the right protein bar. The options that surround us are diverse, each product trying to compete with a product in a similar category. The element of compatibility has been incorporated by all major brands that understand the need to match the preferences of users. You do not have to be a major player to leverage compatibility into your offerings. You can always start small by finding out what your consumers are looking for and then tweak everything. Say, a certain segment of your consumers may be on the lookout for cosmetics that match their skin tone or are more organic. You can work with these to create products that are aligned with their specific needs. You can launch a line of lipsticks that women of all skin tones will want to try out or you could come up with a paraben-free moisturizer that most would love to use.

NESTLE has added another feather to its cap by reviewing its entire range of products so as to update the nutrition and health practices of its consumers. A report prepared by the Financial Times had claimed that Nestle had failed to meet the stipulated safety standards of health and nutrition. Most of its products belonged to that category. Nestle had taken it upon itself to revamp their entire strategy so that its products would remain compatible with the consumer’s health goals. It wants to support a balanced diet so that even those who are predisposed towards unhealthy food habits understand the relevance of eating right. In its earlier years, Nestle had reduced the sugar and sodium content of its products so that it would not cause comorbidities in the school-going children in their later years. Some lip-smacking products from the brand include Kit-Kat, Maggi, Nescafe, Cerelac and the like. Nestle is ever ready to experiment with the ingredients as it believes in building a HOLISTIC BRAND. All brands should take a cue and know that it is never too late to make alterations to their products. Research and findings throw up new insights with every passing day and utilizing them in our creations will help us reach COMPATIBILITY.

Compatibility is a personal emotion yet an extremely potent one. All humans strive to come across as compatible so that they can be accepted by others. It’s a very primal feeling. Everyone, be it an individual or an organization or a brand; is looking to attain compatibility in some form. Being on a similar plane removes friction and nobody prefers friction as that leaves us with unpleasantness. All communities are actively trying to foster compatibility among members so that they feel heard. The fact that someone is out there to hear us out has a profound impact on our daily life struggles. The next time you struggle to connect with a certain someone, try to understand what keeps them going. Understanding their perspective is key to achieving compatibility.

“ Being compatible takes appreciation, understanding and empathy.” - Growzilla