Communication is what is heard not what is said
Mutanu Gitari
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Mutanu Gitari
PR Chic | Founder Brand Spark PR | SNDBX Expert | Toastmaster | Mentor | TEDx Speaker
Artcaffe put out communication that sounded right. What the world heard however, was something very different.
In this zoom call we talk with Joyce Wamwirua famous for advocating for recognition of Art oriented careers on her YouTube Channel #AcoupleOfScenes and Mugambi Nthiga film maker renown for #Lusala and Actor. Paul Karingithi part of the Brand Spark PR team weighs in from a strategy perspective.
Here is an analysis of the situation and some ideas on how brands that get into this same situation can move beyond
3 Ways PR Could Have Helped Artcaffe Shape Its Message
- Design communication in collaboration with (a representative from) your audience so that you can hear their push back in the board room before launching publicly.
- Allow an insider to break the news. Artcaffe has worked with numerous artists over the years, one of them could have shared the competition to ensure buy in from tight knit commuities
- Engage in the conversation by accepting your mistakes and apologise. This brings out the ‘human’ side of your brand… a fallible entity that is willing to learn.
Communication |Content Creation l Project Management | Stakeholder Engagement| Market Research | Business Administration | Digital Marketing
4 年This is a very engaging discourse, true and timely. Exposure isn't what rtits are looking for especially (I think) in Kenya. There are parts of the world where exposure would lift up someone's business and bring business to a boost but somehow the same principle doesn't seem to twick here in Kenya. Having a form of remuneration is what works.
I'm on a mission to help brands & businesses to leverage the transformative power of Mktg Comms to drive business growth // I help people find their inner best selves through the energizing & restorative practice of yoga
4 年Great conversation! I think the latest #ArtCaffeExposure incident speaks to the old adage that all PR is good PR ?? and we've seen a lot of global brands adopt this as a Public Relations strategy, most memorable in my book being Janet Jackson's Superbowl 'wardrobe malfunction'. The million dollar question is how far can a brand go to without irredeemably ruining its reputation? I believe that this is not the last time we are seeing this 'goof' from ArtCaffe, and there's a high possibility of other local brands adopting this strategy.
People & Culture | Corporate Trainer | Corporate Communication | Speech Writer & Coach | Strategy Consultant | Educator | Swimming Coach | Board Advisory | Entrepreneur | Fintech | Digital Payments| Motivational Speaker
4 年Very useful i love it Mutanu Gitari. The enumerating and not exposuring
Creative Strategist | Social Marketing Trainer | Ethical Storytelling Advocate
4 年Sound PR advice for sure. My take, and perhaps question, has a slight twist. What if they knew what they were doing by disturbing the hornet's nest a.k.a creatives on social media. Understanding full well that it would create a great debate enough for Artcaffe to be back in our mind space. They've been reconstructing their spaces and are set to re-launch their new "COVID-19 certified" restaurants. Could this have been a way to get "bad" PR and how do we deal with such companies if, in fact, this was their strategy?
Journalist/ writer/ Photographer/ Creative producer
4 年This is so creative and captivating.a good strategy i may say