Communication Matters: Technological trends
David Glenn
Founder @ Connected Research and Communication Consulting | Behavioral Economics
Current technologies are shifting markedly each day.
When I worked as a marketing research director at a midsize research firm, technology was far different than today – the internet and email were just in planning stages in the early 1980s. Instead, fax was a go-to technology. A potential client (the United Kingdom) asked us to prepare a major proposal. We were faxing the finished proposal when I received a phone call. The client said, “stop your fax machine, it is ancient and too slow. We are not interested.” To save money, my company provided first generation fax machines. It took about five minutes to send and receive a single page by this means. Senior management told me to persuade clients to accept our technologies. Meanwhile, our competitors were staying ahead of the curve. Shortly after I joined a different firm.
Keyleen Reese from Aura described top trends most likely to directly affect you.
Hyper-Personalization uses advanced AI and data analytics to tailor messages to individual preferences. “With 71% of consumers expecting personalized interactions, it could lead to increased engagement and conversion rates.”
Asynchronous video communication is revolutionizing the way businesses interact by allowing team members to record and share video messages.
Unified communication platforms address inefficiencies and silos created by using disparate communication methods, such as email, messaging apps, and video conferencing tools.
Employee wellness and engagement ensures that employees feel connected, supported and valued.
AI-driven security tools are capable of identifying and mitigating risks in real-time, providing a robust defense against cyberattacks.
Mobile-first communication ensures that employees stay connected and productive whether they are in the office, working remotely, or on the go.
AI and automation are revolutionizing business communication by streamlining processes and enhancing efficiency.
Centralizing data not only improves efficiency but also enhances collaboration by ensuring all team members have access to the same information.
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