Communication Matters: Openings

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

“Some entrepreneurs think how can I make a lot of money? But a better way is to think how can

I make people’s lives a lot better? If you get it right, the money will come.” – Richard Branson

“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will spend its whole

life believing it is stupid.” – Einstein

I receive numerous invitations through LinkedIn, and almost all suffer the following:

? Too lengthy – Most messages received may look at the headline and the first few sentences.

? Not personalized – The message receivers can instantly tell if this is a form letter. One easy

solution is to study the receiver’s LinkedIn page to find commonalities.

? Boasting of vast capabilities – We We We. If the lack of focus leaves the message receiver with

confusion, the sender must cut it down to bare essentials.

? Inward focused instead of outward focused (results from boasting).

? No call to action – What is the sender asking for?

In short, the invitations are focused inward, not outward. Here is an example:

With over 14 years in the market research industry, my career progression from Project

Manager to Senior Director at has been driven by a commitment to client success,

strong internal team dynamics, and operational excellence. I believe that combining

"smart" and "fun" creates an energetic environment that enhances engagement,

business results, and sustains efforts during less enjoyable tasks. My objective is

to foster continuous growth, build a supportive community of leaders, and celebrate

creativity and innovative ideas. My recent certifications in Change Management

and Coaching Fundamentals highlight my dedication to leading change and empowering

teams. I aim to contribute to our success through strategic leadership and organizational

expertise.

This introduction requires the reader to dig through to find how the sender can help them. Few will do this – they are just too busy!

An alternative is:

Let’s Collaborate on Communication Issues!

We are research specialists dedicated to enhancing client communication. I thoroughly

reviewed your LinkedIn profile and found your insights on UX intriguing. Our LinkedIn

page showcases recent 2-minute articles and client testimonials.

Have you ever considered partnering with consultants to address specific communication

hurdles? I believe our expertise could complement each other well in UX.

Looking forward to the possibility of collaborating with you. Let’s talk!

We have been involved in over 500 UX communication engagements to help clients – both research and consulting.