Communication Matters: Online Introductions
David Glenn
Founder @ Connected Research and Communication Consulting | Behavioral Economics
Have you received or sent online introductions that undergo the following?
? Too lengthy – Most messages received may look at the headline and the first few sentences.
? Not personalized – The message receivers can instantly tell if this is a form letter. One easy
solution is to study the receiver’s LinkedIn page to find commonalities.
? Boasting of vast capabilities – We We We. If the lack of focus leaves the message receiver with confusion, the sender must cut it down to essentials.
? Inward focused instead of outward focused (results from boasting).
? No call to action – What is the sender asking for?
In short, the invitations are focused inward, not outward. Here is an example of inward focus:
With over 14 years in the market research industry, my career progression from Project
Manager to Senior Director at has been driven by a commitment to client success,
strong internal team dynamics, and operational excellence. I believe that combining
"smart" and "fun" creates an energetic environment that enhances engagement,
business results and sustains efforts during less enjoyable tasks. My objective is
to foster continuous growth, build a supportive community of leaders, and celebrate
creativity and innovative ideas. My recent certifications in Change Management
and Coaching Fundamentals highlight my dedication to leading change and empowering
teams. I aim to contribute to our success through strategic leadership and organizational
expertise.
This introduction requires the reader to dig through to find how the sender can help them. Few will
do this – they are just too busy!
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An outward focus example is:
Let’s Collaborate on Communication Issues!
We are research specialists dedicated to enhancing client communication. I thoroughly
reviewed your LinkedIn profile and found your insights on UX intriguing. Our LinkedIn
page displays recent 2-minute articles and client testimonials.
Have you ever considered partnering with consultants to address specific communication
hurdles? I believe our expertise could complement each other well in UX.
Feel free to explore our LinkedIn page for more information:
davidrobertglenn outlook.com
203-253-2403
We have been involved in over 500 UX communication engagements to help clients –
both research and consulting.
Looking forward to the possibility of collaborating with you. Let’s talk! Please write or call to learn more.
203 253 2403
The outward focus example requires doing some homework to see if the prospect might be interested in what you can offer. Before composing an introduction read their LinkedIn profile – a small price to pay to make yourself more relevant!