Communication Matters:

“The single biggest problem in communication is the illusion that it has taken place. Too often, we assume our message has been clearly delivered and understood, when in fact it failed to land and resonate.” -- George Bernard Shaw.

"The most important thing in communication is to hear what isn't being said." — Peter F. Drucker.

"There is only one rule for being a good talker—learn to listen." — Christopher Morley.

"Two monologues do not make a dialogue.” — Jeff Daly.

This topic should be relevant to anybody who wants to make a point. What’s more, consider that both the message sender and receiver have to be in sync. No easy task!

What are some examples of communication failure according to Indeed)?

Lack of unity: This happens when the goals of one party do not match up with another party, A classic case within an organization is when R&D concentrates on one goal (does the product deliver?) while marketing concentrates on another such as (consumer demand).

Surplus of information: Employees may find it challenging to concentrate on the core message and prioritize tasks when there's a surplus of materials.

Slow response to emergencies: When Boar’s Head cold cuts received alerts about food poisoning, the company just stayed on course. Finally, the FDA produced a plan, and Boar’s Head had to shut down their plants in Virginia.

Insufficient message delivery: A communication failure can occur when they perceive the brand representation differently than what you intended.

Overlooked writing mistakes: I once worked for a mid-size research firm. Each year we would rent a booth at the annual conference. Management one year decided we should no longer have a booth. The main question I got during the conference was whether we were staying in business.

Brand misalignment: Consistency with your color schemes, logos and slogans can make it easier for prospective consumers to identify your brand over competitors. About ten years ago Coors Brewing completely changed the can graphics. The slogan “It’s the water” was dropped as was the scenery of a rocky mountain stream. The sudden drop in sales required going back to the original.

We have managed many communication engagements to help clients – both research

and consulting. Please write or call to learn more.

Email: [email protected]

Phone: 203 253 2403