Communication is the key??

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You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.?

Information is given out. Communication is getting through. An ad campaign would flunk miserably if designed considering the target audience as passive receivers. Ads that engage target audience/ potential customers and evoke response tend to be a super success. Feature to strike instant communication with buyers is USP that promotes brands. This can be achieved through various communication means.

Medium matters - Print, TV, New age media or multimedia? Picking up an effective medium is the next decisive step in designing a campaign. Products/ brands, their needs and the demographic profile of potential buyers determine the medium for a wider reach. The part of communication planning is also to be aware of the strengths and limitations of media.

Different strokes- What would work for you, not necessarily work for everyone? The strategy differs as products, brands and mediums differ. Should it be an emotional appeal or stunning factual revelation, a curiosity-inducing ad or a promising note? Products and target audiences play a vital role in selecting an apt communication strategy to effectively float the message.

Three ‘S’- That which can’t sell, can’t be creative. Simple, Short and Straight ideas reign our brainstorming sessions of experts. Divergent thinking with a holistic approach to assimilating all aspects makes us look beyond the average. No room for average and obvious. Keep it short and simple, this never goes out of the fashion.

If you are looking to build your individual brand, thought leadership or establish your company page, follow this 3Cs on LINKEDIN.

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⒈ ??????????????: Content is still the key. Keep creating and producing content based on your areas of interest or niche. Experiment with content style, use a mix of text, polls, video and live format. Make the most use of Linkedin features. Those features are given for a reason like text, LinkedIn polls, video, documents and newsletters like this.

Experiment with the content format.

⒉ ????????????????????????:Kickstarting conversation is critical on the platform. Think of creating opportunities for conversation with fellow users, readers and followers. It is about learning and sharing. Think of topics, issues and trends that can create a healthy conversation where you get a chance to engage with LinkedIn professionals from local to global.

Remember conversations are the beginning of something beautiful.

⒊ ??????????????????????:The third and most important one. Keep going. Actually most of us, including me, this is the struggle here. If one of your posts doesn’t work, then go to the next one. Keep churning out the content. Observe and reflect on what is working with your audience & network. It is all about the process. It is not from zero to hero in one go. Keep the good work going. And there are ways and means to maintain consistency.

Consistency leads "to self-discipline, teaches you self-control, improves your overall personality, and builds momentum."

reach out to me, if you wish to start your content creation journey, brand building or thought leadership. Would be glad to support you.

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