Communication is the Key to Impact

Communication is my passion. When I decided to attend grad school in the early 2000s, I considered two programs: an MBA or a master’s in communication. I already held an undergrad degree in business, so I decided to dive into communication.??

Now I am honored to get to put that passion to work as Chief Communications Officer at Gifted Travel Network . I am grateful that my decision has led me here, where I can make a meaningful impact. My title at GTN is changing, but in many ways, what I will focus on in my role is not. Focusing on communication will also include engagement, events, and even technology. In an entrepreneurial organization, you put your skills to work where needed!??

My top priorities are to evaluate how we communicate with and engage our advisors, team members, and partners. For example, we recently surveyed our advisors to establish a benchmark for our current practices, gathering insights on what works well and identifying areas for improvement. While asking “Where can we improve?” might seem daunting, it is essential - not just for growth but also for remaining competitive.??

Next, we will extend this dialogue to our internal team. I firmly believe that a happy and fulfilled team is key to delivering exceptional service. As our organization continues to grow rapidly, clear and inclusive communication will be central to sustaining our success as a leading host agency.

While this role has many aspects, it is ultimately about serving our clients and team members in the best possible way. I look forward to driving initiatives related to these areas and fostering clarity, respect, and trust, ultimately enhancing our business excellence and growth.