Communicating your company's values.
How often do you think about your company's values? If you're like most people, the answer is probably "not often enough."
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Your company's values are the foundation of everything you do. They guide your decisions and shape your company culture. So why aren't they top of mind for more people in your organization?
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One reason is that values can be hard to define. What does it mean to be "customer-centric," for example? Another reason is that values can change over time, as your company grows and evolves.
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The good news is that there are ways to keep your values top of mind, even as they evolve. Here are a few ideas:
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1. Make values part of your onboarding process. When new employees join your company, give them a copy of your values and explain what they mean.
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2. Incorporate values into performance reviews. Ask employees how they've embodied your values in their work.
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3. Hold values-based conversations. At team meetings, discuss a different value each month and brainstorm ways to put it into practice.
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4. Reward values-based behavior. Celebrate employees who exemplify your values in their work.
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By making values a part of everyday conversations, you can ensure that they remain the foundation of your company culture.