Communicating Impact is More Art(s) than Science

You may have heard it said that persuasively communicating your organization's impact requires both stories (the art) and data (the science). That is true, but there’s so much more to it. To be truly creative—and thus stand out in today’s information cacophony—the savvy communicator-of-impact can also borrow liberally from other art forms, literary and otherwise, including metaphor, creative nonfiction, and tech-enabled interactive visual storytelling.

But the most creative communication methods can’t magically turn dull, dry impact data into sizzling content. One needs to start early in the research-to-communications pipeline with creative, mixed research methods that mine often-ignored areas of impact like social assets, trust, and influence. With an artist’s sense of exploration, skill, and a heaping dose of curiosity, you’ll find both the stories worth telling and the creative means by which to express them. For more examples of what this looks like, visit: www.ignitedword.com/communicatingimpact

The Foxes and the Frozen Red Lake

Ignited Word's Origin Story

How did it happen that Ignited Word came to combine a love of arresting, poetic language with the pragmatic needs of the social sector? Ignited Word founder Malaika Cheney-Coker somehow found the time to write the story of the origin of Ignited Word, which openly explores the thought process and feelings that went with the work of building this company and its particular vision.

"Being in the poetry camp herself, the founder of Ignited Word understood, with the suddenness of a muscle cramp, that this was because, as the firm had evolved beyond just her lone self spinning multiple plates like a circus performer, the colleagues that joined her later were unclear as to how the firm began."?

Free Workshop!

It's Easy to NOT Shoot Bad Video

Here's some of what we aim to teach you at this workshop:

• Why you should be telling your stories with video . (Hint: It could help with your fundraising )
• Easy-to-implement tips that even your accountant would be able to use for:
• And more!

Register HERE.

Boring and Interesting Facts About Yulia Chuvileva

Our Senior Advisor, Yulia Chuvileva PhD, MA, MSc joined us back in October 2023. Her expertise in network mapping and knowledge of food systems have been game-changers for our work! Visit www.ignitedword.com/who-we-are to learn more about our team.

New Resource!

RFPs that Protect Equity and Ideas

Drafting a well thought out proposal can take hours, sometimes days. When contractors submit a proposal and aren't selected, there's often no reassurance that their ideas and intellectual property won't be reused by the organization, potentially deterring people from submitting their best ideas. This is just one of several ways the traditional RFP process jeopardizes both equity and innovation. Our latest resource, RFPs that Protect Equity and Ideas, offers concrete ways contracting organizations can improve the RFP process to protect innovation and equity, in service of a more forward-thinking social sector.

Our Summer Reading List

What compliments a perfect rest day better than diving into a good book under the sun? We've gathered some of our favorite recent reads relating to social change, both fiction and non, to spark some inspiration. Read the full list and our reasons for including each of these titles HERE.