Communicating with Customer: What's your style?

When we communicate with the customer, on a serious matter, usually we use a style that fits the most to us. Our styles are usually based on either of the following or barely a combination of any two

1. Facts (the actual data, information)
2. Relation (emotions, degree of comfort)
3. Intuition (gut feeling)
4. Logical (rational, reason-based)

All of them are individually good but every style has its own flip-side.

When you experience that one of those styles is getting us the desired result, we develop a tendency to use it more often, call it a habit or your trait. It also ends up becoming our recipe for success because that has yielded the result a few times. You become more possessive (read becoming slave) of your own style. This has the potential to lead you to commit a mistake, drag you to pitfall or failure.

However, it doesn't work every time as every situation and every customer are different.

The most practical and working recipe is to adopt a combination of all of the above as per the situation.

>>  When you need to sympathize, use your relational trait

>> When you need to establish clarity, present facts

>> When you are clueless and things are not moving, rely on your guts but with reasonable risk assessment

>> When things are going directionless, put on your logic hat.

Using the right style at the right time and proportion helps you to lead

Lead the situation before it leads you (to mistake or failure)