Communicate Your Black Friday & Cyber Monday Deals Like A Pro

Black Friday and Cyber Monday might be two weeks away, but advertisements, deals and markdowns are already out in full force!

Do you know that Black Friday and Cyber Monday are some of the busiest shopping days of the year?        

And for justified reasons! The constant stream of advertisements and newsletters luring shopping into the discount den is simply too attractive to turn down.

So, how can your communication efforts cut through the noise?        

#1: Make Your Emails Count

Marketing emails are ideal for notifying current consumers of sales. Some of them might already be interested in your products or services and would just require a little push. That's where your emails come in!

Think attention-grabbing subject lines that create a sense of urgency and curiosity for consumption, such as,

"Last Few Days to Save Big: Black Friday Starts NOW".

You know the drill for this - incorporate eye-catching visuals. Get creative and fit in some GIFs or images that would spur excitement!

Last but definitely not least, the royal treatment.        

Keep your messages focused, short and incredibly sweet. There's nothing quite like feeling special, so let shoppers thrive on that feel-good emotion. Personalization is key. It could be a message conveying early access deals or discounts, just like the one reflected below from PRESS Foods.

Landing pages that you are linking to those buttons in your EDMS are critical!        

#2: Jazz Up Your Home Page

Now that you've caught the attention of shoppers through your EDMs, it's important that you hold their attention just as much when it comes to landing pages.

If your linked landing page is your home page, here are some ways that you can best communicate your deals.

Feature your most extraordinary deals at the most prominent positions on your website. They could be a slider banner or a clickable hero image, which can be found front and center of your page.

Clickable images can streamline the buying process for shoppers who are in a rush to check out.        

However, when designing your landing pages, do also take note of this significant segment of shoppers - mobile online users. There is a 60% market share forecast for 2023 of mobile ecommerce sales in total ecommerce sales, which is an increase by four percentage points from 56% in 2018. That accounts for a considerable portion of sales. Therefore, it is imperative that your featured assets align on mobile browsers.

#3: Take It To Socials

Social media is great for reaching new segments, engaging with existing consumers, while driving traffic to your Black Friday and Cyber Monday Deals.

Do not underestimate the power of images.        

Decide on how you wish to communicate your deals and discounts based on the formats of your assets. For shaving brand Billie, their choice asset is Instagram stories and boy, did they make them work!

They diligently crafted an alluring set of Instagram stories with a direct call-to-action (CTA) to promote and encourage consumption of their offers.

Is there a way to reach shoppers who are not in your existing contacts faster?        

#4: Press Releases & Affiliate Placements Are The Ways To Go

For those who aren't yet following your channels or in your existing EDM base, you might have a hard time reaching them. Affiliate placements is one way to increase brand awareness to those who are unfamiliar with your brand.?

But what if you would like unmatched reach, FAST?        

Not to toot our own horn (or yes, a little), PR Newswire's press release dissemination service could allow you to make the biggest improvement with our unparalleled reach. Think your news in 170+ countries, 40+ languages, on 8K websites and in front of 200K journalists and influencers!

Reach out to us today so that we can help you REACH for your Black Friday and Cyber Monday news.

Before you go, here's something ultra useful!        

Download our 2024 PR and Comms Content Planning Calendar to help you get started on your strategic PR plan for 2024.