COMMUNICATE SOUND IN A WORLD OF NOISE

In a world where everyone is vying for attention, it's crucial to develop a unique voice that not only cuts through the clutter but also offers value that people genuinely want to receive.

The Symphony of Communication

Do you prefer waking up to a chorus of birds or the jarring beeps of the garbage truck reversing? Which sound ENERGISES YOU, and which makes you want to COVER YOUR EARS?

It is more effective to create a harmonious melody that people lean in to hear instead of a cacophony of noise that drives them away.

Three Steps to Impactful Communication

1. Have the courage to share what you believe: Offer your opinions, thoughts, and ideas with resolve and purpose.
2. Intend to offer value: Always consider how you can best serve your audience.
3. Be consistent: Deliver quality messages consistently to build anticipation and trust.

How Your Business Can Stand Out the Right Way

Customers are discerning. Walk into any shop or restaurant and it is easy to spot how the owners treat their staff. We listen and observe!

WORD OF MOUTH is the best form of advertising. We share our experiences with friends and colleagues. Here are three ways you can improve your customer communication:

??Communicate your vision and how you help customers.

??Empower employees to share their positive experiences without fear.

??Celebrate both customers and employees, embodying servant leadership.

Here at three tips for your team:

??Seize opportunities to share your value.

??Build and leverage your support network.

??Keep your network informed about industry updates and your perspective

My LinkedIn Course Can Help You!

Do you want to enhance your brand credibility, promote your business or career, increase your influence and expand your customer base on LinkedIn?

My course Make an Impact and Achieve Success on LinkedIn can help you do all of this and more.

The Art of Balance

Imagine you're on a 12-hour flight. Would you appreciate a seatmate who talks about their business non-stop?

Some of the sales messages I receive are like pilots selling carpets or cabin crew offering a lawnmower deal. They make me want to miss the flight.

Sophisticated communicators understand the natural ebb and flow of conversation, building rapport over time including:

?? Taking time

?? Leading with value

?? Establishing the Know, Like & Trust

Do You Have a Podcast Interview in the Pipeline?

My business partner Jan Santos Santos hosts The Creative Talk podcast and has some excellent advice for anyone planning a podcast interview.

Be a Captivating Conversationalist. It's all about creating a natural, flowing conversation. His three top tips are:

??Pay close attention to the host's questions and build on their points.

??Inject your personality and let your enthusiasm and unique voice shine through.

??Embrace the pause and gather your thoughts before diving into an answer

You can listen to The Creative Talk podcast on Apple, Spotify, YouTube, and Facebook.

Final Thought

LinkedIn is prioritising video content. I recommend focusing on Vitality in Your Message and a Purposeful Following.

This is a more impactful strategy than vanity metrics. One of my videos recently garnered by than one million impressions. It led to zero leads. A video with fewer impressions did! Quality counts!

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