Comms Snapshot: September 30
The Hispanic Influencer Community Is Becoming Toxic
Celebrate Hispanic Heritage Month with creator Salem Tovar’s take on the current state of the Latino creator community.
Watch now here.
Walmart Will Now Let You ‘Shop With Friends’ From Home
The new Walmart "Shop with Friends" feature lets customers shop together virtually. The feature is designed to mimic the in-person shopping experience and make online shopping more social and interactive. Users can create a shared cart, add items, and see each other's selections in real-time.?
As part of Walmart's broader e-commerce strategy, this feature showcases how it's innovating how major retailers incorporate social elements into online shopping.
Read the full article here.
Airport Tray Aesthetic Finds Beauty In The Everyday
A new TikTok trend called the "airport tray aesthetic" has emerged, where Gen Z travelers carefully arrange their belongings on airport security trays for aesthetic photos. The trend involves strategically placing items like passports, AirPods, and designer accessories in TSA trays to create visually appealing layouts.?
This trend has gained significant traction on TikTok, with the hashtag #airporttrayaesthetic accumulating millions of views. The phenomenon reflects Gen Z's desire to curate and share aesthetically pleasing content, even in mundane situations. Some critics view the trend as potentially disruptive to airport security processes.
Read the full article here.
TikTok Updates Search Ads Campaigns with Keyword Targeting
What’s New? Advertisers can now display their ads alongside search terms with TikTok's new keyword targeting feature. Ad groups can include 150 keywords, including negative keywords for more refined ad targeting.
So what? As TikTok continues to grow as a search engine for younger users, this feature becomes increasingly valuable for brands looking to capture user attention at the moment of interest or intent.
Read the full article here.
领英推荐
TOP TRENDS OF THE WEEK
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TikTok: HipOpera?
Reddit: Daniel Ricciardo?
Youtube: Kenji's Sushi Shop Showdown?
Pinterest: London Street Style
Liquid Death Iced Tea & Nascar Are Looking for a Few Good Drivers
Liquid Death is offering $1,000 to selected drivers to place the brand's decal on their personal vehicles. The promotion aims to turn everyday drivers into "unofficial" NASCAR drivers for Liquid Death. Using ordinary consumers as brand ambassadors, Liquid Death is able to tap into NASCAR's fanbase while providing NASCAR with a way to engage with a younger, more irreverent audience.
Read the full article here.
Nutter Butter Committed to the Bit—It Paid Off a Year Later
X and TikTok have been dominated by Nutter Butter's quirky, often bizarre humor. While this approach may not work for every brand out there, it still proves the importance of consistency in building a recognizable social media presence.
Read the full article here.
TwitchCon 2024 Was A Whirlwind
The convention highlighted streaming culture's evolving nature and its impact on entertainment. The growing influence of the streaming ecosystem highlights the need for brands to understand and engage with this community authentically, leveraging the unique relationship between content creators and their audiences.
Read the full article here.