Comms Snapshot: October 7

The Art of Liquid Death’s Unconventional Marketing

Learn from Daniel Murphy (SVP of Marketing at Liquid Death) about the secrets behind Liquid Death's brain-breaking campaigns and how they've unlearned traditional advertising to build a brand that truly stands out.

Watch now here .

The AR Wearables Race Heats Up

The battle for dominance in the augmented reality (AR) wearables market is intensifying, with tech giants like Apple, Meta, and Snap vying for the top spot.

• Apple is leveraging its ecosystem advantage and brand loyalty, giving the Vision Pro headset an edge in mass adoption.
• Meta is investing heavily in AR and VR technology, including the development of its own affordable AR glasses called "Orion."
• Snap’s AR Spectacles are designed for creators to experiment with new AR-driven content formats.

As these technologies evolve, they're likely to open up new creative possibilities for advertising, product demonstrations, and immersive brand storytelling.

Read the full article here .

Hilton Unveils 2025 Travel Trends

Hilton's 2025 trends report predicts a rise in "slow travel" and leisurely vacations. Among the 13,000 adults surveyed across 13 countries who are planning a trip within the next year, 20% prefer to relax in bed all day, while 25% are focused on wellness and disconnecting from social media.

This "slow travel" trend encourages travelers to explore their surroundings more deeply by staying for longer periods. Additionally, many travelers are opting out of traditional itineraries and seeking out off-the-beaten-path locations and unique accommodations.

The report also highlights several emerging destinations for 2025, including lesser-known cities and natural wonders—aligning with the 70% who are eager to engage in outdoor adventures while traveling.

Read the full report here .

Instagram Gives Out Personalized Tips With New In-App "Best Practices" Tool

What’s New? Instagram's new in-app "best practices " tool provides direct, personalized tips to creators and brands on how to optimize their content for success. The feature is currently only available to professional users.

So what? By following these guidelines, brands can gain insight into Instagram's algorithm and increase their chances of their content being prioritized in users' feeds. However, it's important to balance these guidelines with authentic content creation that resonates with your specific audience.

Read the full article here .

TOP TRENDS

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Tiktok: Life Is Worth Living ?

X: The Circle

Reddit: Scream 7 ?

Youtube: Timeless ?

Pinterest: Spooktacular Fits

Golf le Fleur* Unveils New Converse Collab in Hilarious Spot

Golf le FLEUR* and Converse have released a new Chuck 70 sneaker, centering the campaign around a fictional character named "Darryl" with a humorous backstory that adds depth and engagement to the product launch.

By creating a rich narrative around the product, Golf le FLEUR* and Converse have created a release that goes beyond just a new colorway, potentially appealing to both sneaker enthusiasts and fans of Tyler, The Creator's broader creative output.

Read the full article here .

Sour Patch Kids Helps Gen Z Decode Corporate Jargon

Sour Patch Kids has created a ‘Sour Translator ’ to help Gen Z understand how to navigate the minefield that is professional communication. The campaign cleverly incorporates the brand's "Sour Then Sweet" slogan into a practical tool, utilizing a microsite and social media content ensures broader reach and engagement.

By turning workplace struggles into a game-like experience, Sour Patch Kids has found a creative way to connect with Gen Z consumers on a major life experience, potentially building brand loyalty beyond just product consumption.

Read the full article here .

Sabrina Carpenters "Short N Sweet" Tour is a Masterclass in Live Performance Art

This tour’s elaborate production exemplifies how a carefully crafted live experience can elevate a brand’s status and create memorable cultural impact. This tour transcends typical concert experiences with theatrical elements, musical performances, and personal storytelling.

Read the full article here .