Comms Snapshot: October 28
The Timeline of One Direction
Some people right off One Direction as just another tween obsession in the early 2000’s, they were so much more than that. Here’s the full download on One Direction lore and why this infamous boy band continues to touch the hearts of so many fans, even after they’ve disbanded.
Apple’s First iOS 18.2 Beta Adds More AI Features amp; ChatGPT Integration
iOS 18.2 beta introduces a suite of innovative features that promise to transform how we interact with our iPhones, taking Apple into the world of artificial intelligence. The company hopes to offer a more personalized and productive user experience with a ChatGPT integration, custom emojis, and visual intelligence.
Brands Need to Embrace Their Inner Drama Queen
Gen Z is ushering in a "theatre kid renaissance," where over-the-top performances and bold aesthetics from artists like Sabrina Carpenter and Troye Sivan are redefining authenticity through creative self-expression rather than stripped-down relatability.?
With 83% of Gen Z identifying as creative and 86% exceeding their budgets for live experiences, brands are discovering that polished, theatrical content and experiences are replacing the raw, unfiltered approach that dominated the last decade. Research shows that 90% of people better remember humorous ads.
The key to success in this new era? Don't just participate in culture—create a show-stopping performance of it.?
On X, We All Fam: Blocking Someone is More Like Muting Them
What’s New? X is now allowing blocked accounts to view public posts of users who have blocked them. While blocked users can see content, they can't reply, repost, or like it.
So what? X has been shifting its focus to more open and less restricted content visibility recently, and it might have something to do with Elon Musk being the most blocked account in the app.
TOP TRENDS OF THE WEEK
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TikTok: Saying Something Stupid Like… ?
Reddit: Shohei Ohtani ?
Youtube: Andrew Garfield ?
Pinterest: Pumpkins, no Spice
Kleenex Commissions Artist To Create Scrunched Up Renaissance Style Portraits
Kleenex has launched an innovative campaign designed to visually communicate the relief these tissues provide from nasal congestion through a series of unique "Congested Portraits."
The “scrunched” Renaissance-style portraits blend art, culture, and product promotion in a way that cleverly illustrates Kleenex's benefit without relying on clichéd imagery.
Glossier Says ‘Vote For Your Daughters Future, Vote For Your Grandmothers Legacy’
Glossier, the trendsetting beauty brand known for its minimalist aesthetic, has launched a groundbreaking "Swing State" ad campaign ahead of the 2024 US presidential election.
By partnering with key organizations and utilizing strategic media placements, the campaign not only amplifies the brand's commitment to social responsibility but also positions Glossier as a leader in advocating for women's rights and political participation.
This bold initiative sets a new standard for corporate social responsibility in the lead-up to a crucial election.
Megan Thee Stallion Documentary ‘In Her Words’ Coming to Prime Video
In Her Words is not only a documentary about Megan Thee Stallion's rise to fame but also a cultural artifact that reflects broader societal themes such as empowerment, mental health advocacy, and media representation. Set to premiere this Halloween, it promises to offer fans and viewers a deeper insight into the complexities of Megan's life beyond her public persona.
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