Comms Snapshot: October 14
Mexico City Gentrification
The independent news channel Channel 5 investigated the complex situation of gentrification in Mexico City, which is now considered one of the top remote work cities in the world.
Watch full video here .
Tesla’s “We, Robot” Robotaxi Event: Dancing Robots, Robotaxis, And New Mystery Vehicle
There were some surprising new developments unveiled yesterday by Tesla. Robotaxi, Tesla’s Waymo rival, was the star of the show–with Musk promising that Tesla's driverless cars will eventually be able to earn money for their owners by operating autonomously on a "Tesla Network" to chauffeur people around.
Musk showed off his humanoid Optimus robot with a dance performance to Daft Punk--with attendees interacting with the robots at tables and in crowds after the presentation.
Read the full article here .
Culture Next 2024: Spotify's Take on Gen Z Trends
Spotify's Culture Next report highlights a significant shift in Gen Z behavior, moving from purely digital interactions to a desire for more tangible, in-person experiences. 73% of Gen Z Spotify users plan to attend more in-person events in the next year. They’re not just craving deeper connections with friends and romantic partners, but they expect more from brands too.
For brands, this presents an opportunity to create meaningful, multi-faceted campaigns that bridge the digital and physical worlds. By focusing on authenticity, community building, and experiential marketing, brands can effectively engage with Gen Z consumers and build brand loyalty.
Read the full report here .
Facebook Launches a Gen Z-Focused Redesign
What’s New? To attract younger users, Facebook is now emphasizing local community content with a new Local tab and updates to Facebook Groups, Meta AI, Marketplace, and Messenger.
So what? Meta found that young people use Facebook Groups and Marketplace, and these updates make it easier for them (and brands) to tap into their local communities and experiences.
Read the full article here .
TOP TRENDS OF THE WEEK
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TikTok: In the KLERRBB
X: Sigourney Weaver ?
Reddit: Hurricane Milton
Youtube: The Marías
Pinterest: Gothic Glam
Saturday Night Live Convinces Advertisers to Let Go Some Control for Season 50
NBCUniversal ad sales chief Mark Marshall joined several SNL sponsors for a panel during New York Advertising Week to discuss how they authentically blended their marketing messages into the broadcast and online. SNL's exploration of new integration methods like sketch sponsorships underscores that TV advertising is changing as we speak.
Read the full article here .
Moncler Revives Genius Collaboration Platform With Large-Scale Event In Shanghai
Moncler CEO Remo Ruffini launched the “City of Genius” — a 30,000 square-foot installation at Shanghai Fashion Week that will feature collaborations with personalities like Donald Glover, NIGO, A$AP Rocky, and Willow Smith. Based on a study suggesting creativity decreases from childhood to adulthood, the Genius project shows how brands can continue to innovate in order to maintain excitement and relevance.
Read the full article here .
Photographic Series Rades Taps Into French Nostalgia
Guillaume Blot visited bar counters across France for a four-year project, capturing the vibrant life within them. He hopes to document the France of bistros, in light of the declining number of cafés in the country.
Read the full article here .