Comms Snapshot: November 5th
Barber Cuts with Barack Obama
With one week away from election day, former president Barack Obama spills all about his thoughts on the 2024 election, drake versus kendrick debate, and more.
Google Maps’ Enhanced Navigation Will Make Sure You’re In The Right Lane
Google Maps is taking the driving experience to the next level with its latest update, ensuring you'll never miss an exit or struggle with last-minute lane changes again. The new enhanced navigation will clearly display lanes, crosswalks, and road signs directly on the map view. This means you'll be able to see exactly which lane you need to be in, well in advance of any turns or exits.
Why Techno Culture Is Defining What's In Style In 2024
Techno and rave culture are revolutionizing fashion trends in 2024, reshaping how brands connect with Gen Z and millennials. With 91% of 18-25 year-olds declaring mainstream pop culture dead, brands must pivot to authentic, community-driven connections. Traditional influencers are losing ground to niche creators, particularly DJs and underground music figures, who now influence 75% of young consumers' purchase decisions.
In our digitally saturated world, real-life experiences are becoming invaluable. Raves and music events offer an escape from digital fatigue, with 53% of young people seeking connections through shared passions. A number of forward-thinking brands, including ?Prada and Gucci, are taking advantage of the trend.
For brands aiming to stay relevant, the message is clear: Embrace the rave, prioritize authenticity, and create immersive experiences that resonate with the underground ethos of this burgeoning subculture.
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On Instagram, Posting HD Video is a Privilege, Not a Right
What’s New? Instagram has recently implemented a controversial policy that they will be downgrading the quality of creators’ videos if they’re not bringing in enough views. The platform's definition of "quality" now seems tied more to popularity than to the actual production value or content merit. Read more
So what? In order to navigate a landscape where engagement directly impacts not just reach but also the quality of visual content, brands may need to prioritize high-engaging content or partner with those with more engaged fans.
TOP TRENDS OF THE WEEK
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TikTok: Suspect
X: Heidi Klum
Reddit: Halloween Winners
Youtube: Rihanna x Recess Therapy?
Pinterest: Ethereal Witch Energy
Walmart Parodies TV Hits In Black Friday ‘Advertainment’ Series
By creating entertaining content, leveraging star power (both traditional and social media), and distributing across multiple platforms, Walmart has crafted a campaign that not only promotes Black Friday deals but also positions the brand as innovative and culturally relevant.?
The inclusion of TikTok star Jake Shane is the cherry on top, ensuring the campaign resonates with younger audiences and taps into the viral potential of social media.
Why Dodgers’ Game 5 Win Over Yankees Was The Craziest World Series Clincher Ever
In a thrilling five-game series, the Los Angeles Dodgers won their eighth World Series title, beating the Yankees. As this is the Dodgers' second championship in just five years, it confirms their status as one of Major League Baseball's best franchises.