Comms Snapshot: May 6

Fried Chicken Crawl!!!

Watch two besties speak in literal brain rot together as they explore every chicken spot in NYC.

FKA Twigs Creates A Deep Fake To Do Publicity For Her

Artists frequently talk about the stress of managing stardom in the age of social media, where they have to have an always-on, fan-approved personality with rare time for solace in the studio. AI deep fakes have also caused many artists to go into battle. By creating and training her own deep fake named AI Twigs, FKA Twigs has found a way to solve both of these issues—giving her more time to focus on her music and her mental health, while AI Twigs handles fan conversations on social media.

Read full article here.

The Essential Guide to Gaming Audiences

There's no denying the growth of gaming. More people are immersing themselves in new worlds to relax, whether on their phones (53% play on mobile daily) or across multiple platforms (74% play on multiple platforms). Known for iconic games like Call of Duty and Candy Crush, Activision Blizzard Media dives deep into who makes up this growing market and how brands can best engage with them.?

Read full article here.

PLATFORM UPDATE

Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators

What’s New? Instagram is rolling out new algorithm features to drive eyeballs to original and newer creator content vs. mega creators and the large number of aggregator accounts that repost other people’s content.?

So what? Driving viewership away from aggregator accounts could dramatically change user behavior on the platform. The consumers who rely on these accounts for viral entertainment and information will have to work harder to get their daily scroll. On the other hand, these algorithm changes would give smaller and emerging creators more time to shine, resulting in a more diverse creator economy.?

Read full article here.

TOP TRENDS

TikTok: Revolve x Pizzaslime - After Party Drama??

X: The Fall Guy

Reddit: Linkin Park Reunion

Youtube: Kendrick Bites Back

Pinterest: Happy

CREATIVE CAMPAIGN & BRAND ACTIVATIONS

Smells Like McDonald's: The First Billboard Where the Smell Becomes the Ad

A billboard without words? Now that’s just crazy. The fact that people still recognize the brand and product with just a sniff speaks volumes about the legacy McDonald's has built.?

INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS

Kendall Jenner & Emma Chamberlain Launches Limited-Edition Espresso Martini Kit

Here you have two internet moguls who’ve extended their personal brand into actual product brands colliding together to create something that speaks to the growing popularity of an espresso martini. It feels aspirational without straying away from Jenner’s or Chamberlain’s personalities—some may argue that the vlog-like style humanizes them a bit more than before.

Read full article here.

The Collab You Didn’t Think You Needed: Keke Palmer And SZA Co-Star In Issa Rae’s Upcoming Buddy Comedy

This collaboration brings together three powerful Black women who have made significant impacts in music, television, and film. With its star-studded cast and production team, this film has the potential to resonate widely, challenge industry norms, and inspire more opportunities for underrepresented creators in Hollywood.

Read full article here.