Comms Snapshot: March 4

Your Filmmaking Sucks, Not Your Budget

Watch the behind-the-scenes of how two scrappy creatives use an iPhone to capture a compelling cinematic journey.

'Song Psychic' is Spotify's New Magic 8 Ball that Answers Questions with Music

Building off the viral success of Spotify Wrapped, the music platform recently launched a new feature called "Song Psychic." It generates song recommendations based on users' moods and questions. Not only does it personalize the listening experience but also encourages engaged participation in the process. This presents an opportunity for brands to partner with Spotify to better target moments that align with their audiences' lifestyles and routines.

Read full article here.

Unlearning Loneliness: How Tiktok Is Rewriting The Rules Of Connection

There is a strong desire—especially among young people—to use social media to find and create real-world, in-person communities (like local meetups, events, and clubs around shared interests). People rely on TikTok as a "discovery tool" to connect offline, not just as a digital space. Non-influencer creators are establishing successful active communities around their events and clubs. Groups like The Cinema Sorority and Friends on Purpose transform users' "For You Pages" into launching pads for in-person events and meetups.?

Read full report here.

PLATFORM UPDATE

More Music Disappear From Tiktok As It’s Beef With Universal Music Escalates

What’s New? TikTok has already muted all Universal artists' tracks, but now the app has to remove songs written or contributed by Universal artists. TikTok says up to 30% of "popular songs" could be muted, but some industry estimates suggest it might be as high as 80%.?

So what? Without access to popular songs, brands may need to think outside the box and lean into the growing desire for content that does not rely on TikTok sounds and pop music on the app.

Read full article here.

TOP TRENDS

TikTok: March 1st

X/Twitter: Lisa Frankenstein

Reddit: Pokémon Presents

Youtube: Emo Country

Pinterest: Brushstroke Magic

CREATIVE CAMPAIGN & BRAND ACTIVATIONS

Charlotte Tilbury Achieves A Historic Milestone As The First Beauty Brand To Sponsor The F1 Academy

By sponsoring the F1 Academy, Charlotte Tilbury is empowering female drivers in a sport dominated by men. Despite backlash from some male fans, this sends an important message about the value of female fandom and participation in Formula 1—potentially bringing new fans to sports.

"There is something incredibly TOXIC that festers within MALE-DOMINATED INDUSTRIES where proximity to (HORSE) POWER defines the EGO of so many."

Read full article here.

INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS

Louis Vuitton Taps Tyler, The Creator To Create A Capsule Collection

This collaboration shows how co-branded projects can succeed when brands authentically blend the influencer’s signature style and personality with the brand's established identity. As Complex said, Tyler, the Creator didn't just slap his name on LV products, but infused his love of pastels, prints, and whimsical details to create products with depth and character.

Read full article here.

Who TF Did I Marry?

Reesa Teesa's 50-part TikTok saga is taking the internet by storm—garnering 300 million TikTok views despite its 7 hour runtime. “Who TF Did I Marry” exemplifies social media as reality entertainment. The phenomenon also reveals people’s continued appetite for long-form content if delivered in bite-sized parts that feel easier to digest. It’s pretty fascinating because its virality comes amid TikTok’s pivot towards long-form features and removal of Universal Music’s songs from the platform—more details in this week’s Weekly Scroll.

Read full article here.