Comms Snapshot: June 17
When Pretty Privilege Fails You
Tap into this deep dive about internet fame, the downfall of the D'Amelio brand, and what marketing expert Zoe Unlimited believes they could do to turn their narrative around.
Apple WWDC 2024: AI is Coming to Apple VERY Soon to Apple Products
Apple announced a slew of updates across its operating systems and services, with a major focus on integrating AI capabilities. The biggest announcement was Apple Intelligence, the company's new AI system that will bring generative AI models directly to iPhones, iPads, and Macs.
Apple Intelligence represents a significant step towards making AI more accessible, private, and integrated into people's everyday lives. By bringing AI capabilities directly to their devices, Apple is empowering users to interact with and benefit from AI in a familiar and intuitive way, while addressing concerns around privacy and data security.
What are your thoughts on the latest Apple updates?
Read full article here.
Old Meets New: How Digital Media Drives Youth’s Classic Car Obsession
Younger generations are falling in love with classic cars, thanks to the influence of video games like Forza Horizon and Gran Turismo, which let players drive and customize vintage vehicles. TikTok and YouTube further fuel this passion, with influencers like Captain Crankshaft drawing millions of views by showcasing their classic car adventures. Nostalgia from iconic media, such as the Fast and Furious series, also plays a role, making specific car styles and eras popular among youth. Younger enthusiasts often seek affordable classics like the Mazda Miata, blending their desire for personalization with practicality.?
Read full article here.
PLATFORM UPDATE
Instagram Tests the Waters With New Potential Audience Feedback Features
What’s New? Instagram continues to prioritize brand interactions with consumers by providing another avenue for your brands to gather feedback when experimenting with new Reel formats and ideas.?
So what? This allows brands to test out new ideas without fear of backlash, as users can provide feedback and suggest edits before the post is made public. This encourages brands to be more creative with their content and to engage with their followers in more meaningful ways.
Read full article here.
TOP TRENDS
TikTok: Chappell Roan?
Reddit: Bad Boys: Ride Or Die
Youtube: The Sidemen Break Into Reality TV?
Pinterest: The Art of Dad Style
CREATIVE CAMPAIGN & BRAND ACTIVATIONS
Earn While You Play: IKEA Launches Paid Positions in Roblox
What makes this campaign truly stand out is IKEA's decision to offer real, paid positions within the Roblox game itself. By providing players with the opportunity to work in a virtual IKEA store and earn an hourly wage, the brand is not only creating an immersive experience but also introducing a novel concept of virtual employment.
Read full article here.
INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS
Going Viral: How Brands Are Nailing TikTok Marketing Right Now
From quirky collaborations to bold content, Marc Jacobs, LG, and other major brands are tapping into internet culture in their campaigns to engage fans on TikTok—-leveraging relevant trends, leveraging platform humor, and taking calculated risks.
Read full article here.
Seven Years Later, Gracie Abrams Viral Single Close to You is Officially Out
The virality of “Close to You” is more than just a song release; it’s a vivid example of how sustained engagement, emotional storytelling, and savvy use of digital platforms can lead to a cultural phenomenon.
Read full article here.