Comms Snapshot: July 29

You’re Binging Bad Habits

Here are 5 steps to stop binging the habits that you hate.

Until you make your unconscious conscious, it will direct your life and you will call it fate.

And Just Like That, Google Gives Up Trying To Eliminate Cookies

Google has abandoned its years-long plan to eliminate third-party cookies in Chrome, opting instead for a user-choice model . This decision aims to balance privacy concerns with advertising needs.?

While offering temporary relief for cookie-based advertising, the industry continues to shift towards privacy-conscious, AI-driven, and visually engaging approaches. We should use this time to adapt their strategies, embracing new technologies and formats that enhance ad relevance and user experience in preparation for future changes in tracking capabilities.

Read full article here .

Stans Have Transformed Passive Consumption to Active Investigation

Modern superfans, especially younger fans , are increasingly taking on the role of amateur detectives in their fandom. These fans obsessively seek intimate knowledge about their idols and shows, finding pride in decoding clues in art and media to uncover the "lore" behind the content. This trend has transformed fandom into an investigative pursuit, fueled by celebrity marketing strategies like Easter eggs.

Social media has amplified this detective behavior, allowing fans to connect, share theories, and spread rumors. Platforms like TikTok and gossip accounts like Deuxmoi have become central to this culture.

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PLATFORM UPDATE

Snap Launches Sports Network To Cover Niche Events

What’s New? After previewing it back in May , Snapchat has shared more details of its coming “Snap Sports Network,” which will include a team of popular sports creators presenting the latest news on unconventional sports like dog surfing and professional pillow fighting.

So what? Rather than competing directly with traditional sports coverage, Snapchat is carving out a niche that complements existing sports content. This approach could attract users who are looking for something different from traditional sports media.

Read full article here .

TOP TRENDS

TikTok: PPG

X: Olympic Breakdancing ?

Reddit: Corvette ZR1 ?

Youtube: Childish Gambino

Pinterest: Celebrate Your Olympic Fanship

CREATIVE CAMPAIGN & BRAND ACTIVATIONS

Nike Kicks Off Marketing Comeback With Gritty Olympics Ads

So what? Nike has unveiled its new Olympics campaign titled "Winning Isn't for Everyone," which examines the intense drive and sometimes controversial qualities that top athletes possess in their pursuit of victory. The campaign deliberately takes a more subversive stance, marking Nike’s attempt to reclaim its reputation for bold, conversation-starting brand marketing.

Read full article here .

INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS

Kamala Harris Is Embracing Memes: And It's Paying Off?

So what? Kamala Harris' team is revamping her image for the 2024 presidential race following Biden's withdrawal. Her campaign has already raised record-breaking funds by going against the grain and embracing meme culture and Gen Z trends. So, while memes prove to be an avenue for Gen Zers’ political participation , they also continue to provide value for brands that want to leverage their honesty.

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One Creator Sues Another for Stealing Her Vibe: A Lawsuit That Could 'Change the Influencer Game' As We Know It

So what? Creator Sydney Nicole Gifford is suing Alyssa Sheil for allegedly copying her aesthetic and content style. This lawsuit highlights the evolving nature of intellectual property in digital content creation and could set a precedent for how creators approach originality and style ownership in the future.

Read full article here .