Comms Snapshot: July 15
A Different Approach to Managing Multiple Interests & Passions
Being brave is all about discovering who we are as people and what fulfills us. Watch this video to learn how you can take perfectionism out of learning and better balance your many passions.
Everything You Need To Know About The Tech At The 2024 Paris Olympics
NBC's coverage of the Paris 2024 Olympics is embracing cutting-edge technology to revolutionize the viewing experience. From AI-generated daily recaps and personalized viewing options to multi-screen capabilities and interactive tools, these innovations aim to give viewers unprecedented control and engagement with Olympic content across multiple platforms.
Read full article here.
How Luxury Will Play A Key Role In The 2024 Olympics
In recent news, LVMH has been named the ‘premium partner’ of this year’s highly anticipated Paris Summer Olympics. This partnership marks the beginning of a new era in luxury's relationship with sports, breaking traditional barriers and bringing luxury and mass-appeal sporting events together. The choice of LVMH as a partner is particularly fitting for the Paris Olympics, given France's association with luxury.
From the Tiffany basketball to the Celine skateboard, the sports industry continues to get the luxury seal of approval. According to market research, luxury fashion is projected to reach $131 billion by 2028, with the global sportswear market valued at approximately $319.4 billion in 2022.
Read full article here.
“Injecting luxury brings more glamour, innovation, and revenue into sportswear. At the same time, it contributes to a culture of hype, artificiality, and exclusionary prices that takes away from the purity of sports and could leave younger audiences conflicted.” — Elizabeth Solaru, Founder of Luxury Business Emporium and a leading expert in luxury.
PLATFORM UPDATE
Spotify Is No Longer Just A Streaming App, It’s A Social Network
What’s New? Spotify is adding a comments section to its podcasts to help build out its social ambitions of incorporating social features to increase user engagement and time spent on the app.
So what? This suggests that streaming platforms are evolving into social spaces, presenting new opportunities for brands to interact with Spotify's vast listener base directly.
Read full article here.
TOP TRENDS
TikTok: Love Island USA
X: Jujutsu Kaisen?
Reddit: ‘Devil Wears Prada’ Sequel
Youtube: Lana Del Rey
Pinterest: ESSENCE Festival
CREATIVE CAMPAIGN & BRAND ACTIVATIONS
Heinz Honors Everyday Ketchup Masters Ahead Of The Olympic
Heinz cleverly tied their product to the Olympic theme of excellence and achievement, but in an unexpected and humorous way. This shows how brands can piggyback on major cultural events without directly sponsoring them.
Read full article here.
INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS
Watch the Paris 2024 Olympics with This Generation’s Oprah, Alex Cooper
Following the end of her exclusive deal with Spotify, Alex Cooper (the creator of the Call Her Daddy (CHD) podcast and founder of the Unwell Network) is making plans to expand her entertainment empire. Cooper will host NBC’s coverage of the 2024 Paris Olympics, where celebrity guests will join her to comment live on the games.?
Read full article here.
UGC Spotlight: Olympic Merch Makeovers
Self-taught graphic designer Kate Weinberg is going viral on TikTok for her Olympic sports merchandise redesigns. By letting fans decide, Weinberg creates a unique interactive experience that taps into niche Olympic communities—making the event "feel personal" to them.?
So far, Weinberg has created designs for nine sports, including swimming, fencing, and gymnastics. Her work has caught the attention of Olympic athletes, teams, and major brands like Adidas.
Read full article here.