Comms Snapshot: Feb. 5
Hi LinkedIn! We’re excited to introduce our Comms Snapshot, our weekly marketing newsletter. For years, this has been our agency’s go-to internal resource for marketing inspiration and cultural insights on the latest industry trends, platforms updates, creativity, and innovation. Now, we're opening up the vault to share our favorite discoveries directly with you every Monday.
Stay tuned for more!
How “Chicken Noodle Soup” Paved The Way For Viral Dance Trends
“Chicken Noodle Soup” has had culture in a chokehold since the early 2000s, and the song created a blueprint for dance challenges worldwide.
Step Into Paris Hilton's Slivingland on Roblox to Unlock Real Hilton Honors Rewards
As an early web3 pioneer, Paris Hilton brings her passion project to her family's legacy brand by leading Hilton into an innovative metaverse activation. The collaboration shows how a heritage company can embed in youth culture and new platforms while staying true to its ethos.?
By gamifying virtual experiences to reward loyal guests with status and points, Hilton smartly blends marketing techniques old and new. This campaign illustrates how legacy brands can thoughtfully evolve for next-gen consumers through influencer passion projects.
Read full article here.
Vice Guide to Culture 2024
Vice is back with its annual Guide to Culture for 2024. As a refresher, this guide details their predictions for what’s to come for the new year in regards to youth culture. It incorporates data, instinct, and storytelling to assess the needs of Gen Z consumers.
“The question has evolved from the existential ‘who am I?’ to the dynamic ‘’what story am I narrating and which character am I playing?’”
You can read the full report here. But, if you don’t want to read all 136 pages of it, here are our Brave Takeaways:
Songs By Top Artists Have Disappeared From TikTok. Here’s Why.
What’s New? Universal Music Group—home to many top artists such as Taylor Swift, Drake, Bad Bunny, and New Jeans—has pulled its music from TikTok as licensing negotiations have failed.?
So what? There's a chance TikTok won't be able to keep its dominance as a music discovery app. This will force the app to diversify its entertainment mix and encourage the rise of new memes, trends, and formats that use alternative sounds.?
As users' behaviors change with this shift, brands that are open to highlighting emerging talent can also experiment with innovative collaborations with independent music creators and diversify their social strategies across different platforms.?
Read full article here.
领英推荐
Top Trends of the Week
TikTok: Mob Wife Aesthetic
X: Agent Argylle?
Reddit: Meg Thee Stallion?
Pinterest: Get Lost in Girl World
Apples Fantastical Chinese New Year Film Addresses Gen Z Insecurity
Telling diverse narratives and having authentic cultural representation can build a bridge of empathy and compassion for those outside of the culture and have a long-term impression on those within the community.
Read full article here.
Lil Uzi Vert Stars in Marc Jacobs 40th Anniversary Campaign
Marc Jacobs smartly plays into Lil Uzi Vert's sense of humor and levity while maintaining aspirational style, striking the right tone between prestige and relatability. The lighthearted cake video demonstrates how luxury brands can tap into creators' genuine personalities and interests to forge authentic partnerships.
Read full article here.
Why We Cant Stop Talking About Pat McGraths Porcelain Doll Make-Up At Maison Margiela
Pat McGrath's glass skin makeup was the viral beauty hero of Maison Margiela's show. The ethereal looks lit up social media with makeup fans eagerly recreating the transparent sheen in their own way.?
McGrath created a moment of creativity and joy, aligning with the poetic fragility of Margiela's collection.? The fantasy glass skin represents a desire for transformative, participatory beauty that engages audiences after years of minimalist or edgy trends.
Read full article here.