Comms Snapshot: Feb. 26

Consume Like An Artist

Overconsumption is killing creativity. Hear from creator Jake Flew on simple steps to how you can discover—or rediscover–your artistry.?

"Creativity is combining two things that don’t belong together."

Apple Drives Sports Fandom Through The Lock Screen

Apple's new "Apple Sports" app provides instant access to live scores, stats, and game details for major sports leagues. The best part? You’re able to get cores from your favorite teams without opening your phone—it’s all visible from your lock screen.?

This free standalone app is designed to boost engagement with Apple TV+'s live sports offerings. By surfacing real-time data and streaming options, Apple Sports strengthens the tech giant's sports viewing ecosystem.

Read full article here .

Young Americans Are Fueling The ‘Introvert Economy’

Young Americans are driving an "Introvert Economy." They’re shifting away from nightlife and opting for nights in, sober lifestyles , and wellness. The pandemic accelerated this trend, but it started in 2014 when over 50% of Americans owned smartphones and time with friends declined. 48% of Gen Z and Yers now spend more time interacting on social media than in real life.?

Instagram’s Testing Carousel Posts Within the Reels Stream

What’s New? Instagram is developing carousels for Reels, which will allow users to post multiple videos and/or images in a single Reel post.

So what? This new update widens the field for better storytelling on Instagram, giving brands new options to display themselves and their products.

Read full article here .

TOP TRENDS

TikTok: If I Won the Lottery

X/Twitter: Avatar The Last Airbender ?

Reddit: Quirky Valentine's

Youtube: Therapy Gecko ?

Pinterest: Calming Nature Aesthetic

CREATIVE CAMPAIGN & BRAND ACTIVATIONS

Hailey Bieber’s Rhode Lip Gloss Holder Phone Case: Sticking to Simplicity Starts an Internet Storm

If you want to be memorable, brands should attach themselves to things people interact with every day. In this case, Rhode Beauty taps into universal truths to focus attention on the product and gain social real estate.?

We use our phones in all aspects of our lives: to order an Uber, to take mirror selfies, and to even buy that coffee we don’t need but want. And whenever you leave home, there’s nothing you need more than your phone and your chapstick.

Read full article here .

INFLUENCER COLLABORATIONS & SOCIAL CAMPAIGNS

Pinterest & Tastemade Debut the First-Ever Shoppable Streaming Show

This partnership with Tastemade seamlessly blends entertainment, shopping, and inspiration with recipes, DIY tutorials, and shoppable product pins related to each episode. It also provides a blueprint for brands to open up a new source of revenue through product placement that is both organic and actionable.

Read full article here .

The Internet Is Obsessed With ‘Madame Web.’ The Box Office? Well …

While the internet can't stop mocking Madame Web's cringeworthy dialogue and thin plot, some fans are drawn to how hilariously bad it is, embracing it as an unintended parody of tired superhero tropes. The film's online notoriety as both a critical and commercial flop reflects a growing superhero movie fatigue, with Madame Web becoming the breaking point for a genre worn out by the MCU's formulaic success.

Read full article here .