Comms Snapshot: August 26

Tyler, The Creator's Hot Takes on Culture

Tyler, The Creator gives his POV on art, internet culture, and music on Mavericks with Mav Carter.

Watch now.

Dyson Launches OnTrac, Its Debut Audio-Only Headphones

Dyson's new OnTrac headphones mark the company's entry into the audio-only market, featuring advanced noise-canceling technology. The headphones are designed for comfort and customization, allowing users to personalize their listening experience.

With this launch, Dyson wants to disrupt the crowded headphone market by leveraging its sound engineering and innovative design expertise, aiming to compete with established brands like Apple, Sony, and Bose.

Read the full article here.

How Brands are Investing in College Marketing

While traditional methods such as rush week promotions and free samples are still used today, brands are finding new ways to develop meaningful connections, experiences, and communities on campus.

They’re leveraging innovative strategies like ambassador programs, scholarships, delivery services, experiential marketing, NIL (Name, Image, Likeness) deals with college athletes, and sponsoring UGC from up-and-coming college creators. Brands also employ pop-up events to create immersive experiences for students, enhancing brand awareness and engagement through direct interactions.

Read the full report here.

YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed

What’s New? YouTube is experimenting with merging Shorts and long-form videos into a single feed, aiming to capitalize on the popularity of Shorts to boost overall viewership across all content types.

So what? By combining different video formats in one feed, this more seamless viewing experience could lead to increased overall watch time and engagement across all content formats.

Read the full article here.

TOP TRENDS OF THE WEEK

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TikTok: I’ll Dance Anyway?

X: Scandal

Reddit: Cristiano Ronaldo?

Youtube: Taste

Pinterest: Toronto Caribana 2024

Take a Look Inside Gentle Monster’s Las Vegas Store

With Gentle Monster's new Las Vegas store, we're seeing how important it is to create immersive and experiential retail spaces. The store features interactive robotic faces, the "Giant Head Trio," which tells a unique brand story with innovative design and technology.

Read the full article here.

Ad Council’s ’American Dreams Calls For Year-Round LGBTQ+ Support

Ad Council has expanded its campaign that focuses on highlighting LGBTQ+ truths and barriers to equality. Taking an emotional approach, it looks to open people’s eyes to the injustices impacting so many and take action to ensure everyone has the opportunity to pursue their dreams.

Read the full article here.

Ludwig's First-Ever Streamer Games Wins with Red Bull Sponsorship

Creator Ludwig Ahgren upped the ante this weekend with his first Streamer Games in Los Angeles. As one of the first Red Bull–sponsored streamer spaces, this two-day event featured top creators competing in various challenges to mimic the Olympics.

The event included a live stream, two screens on-field showing instant replays, a broadcast desk with analysts, a Red Bull creator tent, and a fan zone selling limited edition merch. Between Ludwig’s Twitch and YouTube channels, the Streamer Games brought in upwards of 175,539 viewers.