Comms Snapshot: August 19

Reflecting with Beabadoobee

Rick Rubin sits down with Beabadoobee to talk about her status as a Gen Z icon while exploring themes in her new music that continue to resonate with millions of fans.

Watch the full interview here .

Amazon is Teaming Up with TikTok and Pinterest to Take In-App Purchases to the Next Level

By partnering with TikTok and Pinterest, Amazon offers in-app shopping so users can buy products directly from Amazon ads without leaving their social media app. By reducing friction between discovery and purchase, this integration provides brands with access to TikTok and Pinterest's large user bases.

Read the full article here .

Do Americans Want Big Feelings With Their Entertainment?

Despite political polarization and economic uncertainty, Americans are seeking emotional relief through entertainment. There is a growing interest in lighthearted content, immersive worlds, and narratives that offer justice or resolution. 84% of Americans want to see more depictions of work-life balance, gender equity, and family caregiving in the media they consume.?

It is still possible to connect emotionally with audiences through sports fandom and entertainment franchises. More than half of Americans, particularly younger generations, feel nostalgic for times before they were born.

Read the full article here.

TikTok Encourages In-App Conversation with Group Chats

What’s New? TikTok has launched group chats that allow users to share content with up to 32 others, with safety measures in place to minimize risks to younger users.

So what? With users more likely to stay in-app, brands will have more opportunities to intersect consumers’ daily doom-scroll. As social platforms increasingly prioritize private conversations between users, brands should leverage this trend into their social strategies.

Read the full article here .

TOP TRENDS

TikTok: Came Here For Love

X: VeeCon 2024

Reddit: Tom Cruise

YouTube: Die With a Smile

Pinterest: Black Business Month

Coke-Flavored Oreos Coming to a Store Near Youn

By combining their expertise in flavor innovation and marketing, Oreo and Coke were able to create unique products that showcase both brands' identities while tapping into each other's audiences.

Read the full article here .

Vitaminwater Offers Free Rent To Consumers Who Use Its Flavors As Design Inspiration

Vitaminwater's campaign addresses the rising rent prices across the country while also leveraging the popular #dopaminedecor trend on TikTok. This approach not only creates a compelling incentive for participation that directly tackles a major consumer pain point but also strengthens brand loyalty.

Read the full article here .

Wrongful Death Suit Against Disney Serves As A Warning To Consumers When Clicking 'I Agree'

In a wrongful death lawsuit against Disney, the company argues that the plaintiff consented to arbitration when signing up for Disney+. Sparking controversy online, with many memes pointing to the observatory of the case that Disney is making, consumers are reconsidering if the Disney brand truly stands for its ‘family-friendly magic.’

Brands should understand that consumers can tell when brands misalign their corporate practices with their brand pillars.

Read full article here